How to Reach People on Facebook Who Are Interested In Your Business
Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people who are already interested in your business? Move people further down the funnel by nurturing […]
The Importance of Creating Quality Content
When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest […]
3 Marketing Tips for Orange County Businesses Operating Outdoors
Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces due to recent state-mandates. If you live in Southern California, you may have driven by yoga classes at the park or people dining in parking […]
Messaging and Visuals Matter for Strong Branding: Here’s Why
During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea of companies fighting for exposure on the internet is increasing, and developing a strong brand identity is essential in order to stand out from the […]
How To Decide What Digital Platforms You Should Advertise On
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social platform for ads. It’s true, Facebook is a powerhouse and has the potential to deliver […]
4 Mistakes That May Be Draining Your Facebook Ad Budget
If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]
Setting Goals In Google Analytics is Essential. Here’s Why.
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing. No matter your skill level, […]
Agility: The Secret to Marketing Survival in a Fast-Changing World
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big companies with long-standing marketing strategies […]
Orange County Businesses Closing Again: It’s Time to Evaluate Your Online Presence
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters, hair salons, and many other indoor establishments reclose. These businesses will now need to evaluate their marketing approach and brainstorm how to keep their audiences […]
Affordable & Socially Distanced Video Content Solutions from KWSM
Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video content for your website or […]
