KWSM Celebrates Jeff Soto Day
On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto Day” to honor his years of leadership and loyalty to our team. This year, we celebrated the first anniversary by sharing all of the […]
Why Empathy Matters in Marketing
When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done correctly, empathy can help you connect with your customers on a deeper level and create […]
Blog Tips: Maximize the Effectiveness of Blogging
Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to get maximum exposure and results?” […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
The Art of the 24 Hour Social Media Story
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for the same 24 hour time period, this method may not be the most effective strategy […]
The Best Metrics to Track in Google Analytics
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and understanding of the data, it can be easy to get lost down a rabbit hole. […]
How To Get Creative With Your Audience Targeting
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit the right audience the first […]
3 Ways To Keep Your Content Interesting
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle, to create new content that […]
