On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto Day” to honor his years of leadership and loyalty to … Read More
When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done … Read More
Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask … Read More
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both … Read More
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for … Read More
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and … Read More
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. … Read More
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do … Read More
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer encompassed social media. With each month that passes, social … Read More
As a small business or start-up, growth is a future goal that can seem far away. You are likely focused on creating stable company processes and combating the unexpected challenges life throws your way. Even if growing your business isn’t … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
