Digital Advertising Changes You Should Know
Digital advertising has seen many changes in the last couple of years. As a business owner, it’s important to be aware of the new technologies, policies, and trends that could impact your current marketing strategy. Here are the top changes you should be aware of for 2022. Bye Bye Cookies Privacy and data have been […]
6 Do’s & Don’ts of Networking Online
With the rise of networking online, the business world has changed. Fast talkers and silver-tongued devils no longer run the show – nowadays, online communication reigns king when it comes to outreach. With this shift in communication style across businesses and industries, a new set of rules now apply. Whether you’re a job hunting post-graduate […]
Become a Thought Leader Through the Writing Process
If you’ve been in your industry for a long time, you’ve developed a wealth of thoughts, opinions, insights, and predictions about your field. Your opinion leadership is a resource that can drive leads, open networking opportunities, and build a trove of industry betterment. Many professionals have yet to tap into this resource, tragically, because they […]
KWSM Team Celebrations: April’s Rock, Paper, Scissors Show-Down
The KWSM team recently gathered via Zoom for April’s Team Celebrations – a special meeting where all four offices honor the birthdays, workiversaries, and new team members who joined our agency during the month. In April, we are celebrating the birthdays of Digital Marketing Strategist David Jones and Junior Copywriter Monty Montgomery, as well as […]
Spring Marketing Trends to Try
Like fashion, marketing trends can come and go, but the best content strategies live forever. Content marketing continues to help many businesses thrive in this growing market. This spring, refresh your marketing strategy with some everlasting content staples and test out new techy tactics that will keep your target audience engaged. Interactive Content In business, […]
Why Storytelling is Crucial to Digital Marketing
Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions on social media or sending out monthly newsletters. The goal of a digital marketing team […]
Video Marketing: 5 Styles to Market Your Small Business
Video is a powerful tool to use when marketing your business. With its easy-to-digest format, users and potential customers will remain engaged with you as you guide them through a visual journey. If you’re a small business owner that’s feeling stuck on how to wow new customers or market your company – consider using video […]
Designing Campaigns Around User Intent and SEO Content Creation
What is user intent? A person performing a search always has a goal in mind. That “goal” is known as the user intent. The Importance of User Intent Whether you’re building awareness, creating SEO content, or driving sales, developing an understanding of the customer and their experience is the first step in any marketing campaign. […]
Why Business Owners Need to Focus on Online Lead Generation
Generating leads is essential for any business. Whether you are a new business just starting out, or an established business looking to grow, lead generation is key. The problem is that many business owners don’t focus on lead generation until it’s too late. They wait until they are struggling and their sales are down before […]
Text Message Marketing: 3 Secret Weapons for Your Business
Text message marketing is an effective way to communicate to your audience. It is quick, direct, and cost-efficient, but the benefits are only seen if implemented correctly. Here are 3 secret weapons for your business to keep in mind when wanting to reap the benefits of this tool. Set the Tone Your business should […]
