Three Steps For Making Your Business Boom With New Followers

If finding new followers for your business is unfamiliar territory, you are not alone. Even for the most seasoned business owners, building your following can feel like a daunting task. With these three simple steps, you’ll start building brand awareness and increasing the reach of your online marketing efforts. Think of this as your social […]

Common Mistakes New Business Owners Make On Social Media

A lot has changed in the last few decades as far as social media goes. Social networking has gone from a teenage pastime to a credible marketing technique. But just because most business owners understand the value of social media, doesn’t mean they know how to use it effectively. The fact is that an effective […]

The Three C’s You Should Avoid on Your Professional Profiles

There is a time and a place for just about everything, but when it comes your social media account, it is time to draw a line in the sand. After all, what you post on your social media profile will exist forever. Ultimately, what you post on your social channels is up to you, but […]

A Feed that Flows: How to Create an Overall Aesthetic on Instagram

Have you ever scrolled through an Instagram account of one of your favorite products, companies, or even friends, and noticed that their feed looks more like an art gallery exhibit than a collection of random photos from their camera roll? The most successful accounts on Instagram, both personal and business-related, are those that reflect a […]

How to Get More Instagram Followers Using Facebook Ads

Could your Instagram following use an accelerated boost?  We’ve talked before about converting those loyal followers into customers, so you know it’s important to keep growing!   Fortunately, advertising directly from the platform with the help of Facebook’s ad manager is only one way to get more traffic to your Instagram profile. In fact, taking advertising […]

3 Tips For Creating A Social Media Content Calendar

The first step for a successful social media campaign is to create a thorough strategy. Such a game plan is necessary to identify your competitors, determine which social channels to focus on, and outline the details of your overall strategy. One of the most useful elements of a complete social media strategy is a content […]

Covering Your Bases: A Guide to the Best Cover Photos For LinkedIn

You’ve uploaded the perfect profile picture, filled out all the necessary work history information and even added some extra skills. Now, it’s time to transform that blank space behind your digitized face into prime networking real estate. On LinkedIn, most people neglect to upload a cover photo, but if you skip this step, you may […]

Periscope: What, How, Why, and Where

When FaceTime and Skype were first introduced to the public, it was pandemonium. The ability to live-stream video chat with anyone around the world on a mobile device was unheard of, and this innovation changed the way we communicate and conduct business in the modern age. It seems every few years or so, technological engineers […]

5 Ways to Improve Your Salon’s Facebook Strategy

New channels come and go, but Facebook continues to be the most popular channel in the ever-changing social media landscape. Is your salon effectively using Facebook as a part of your marketing strategy? Here are some tips to get more people off their computers and into your chair! Create a business page. If you want to […]

Branding on Social Media: The Importance of an Online Identity

Think back on your teen years for a moment: was there ever a time you went through a “phase,” experimenting with a new hairstyle, clothing style, or way of speaking to fit in with a certain crowd? Finding your identity as an individual is an important part of our human growth and development, and the […]

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