How to Use Snapchat to Build Your Brand
Move aside Casper, Snapchat is becoming the friendliest ghost around! The hottest social media platform is unlike Facebook, Instagram, Twitter, or any other. And businesses need a bold strategy to monetize the brief and fleeting content. But don’t be fooled by all the transience. With over 100 million daily active users and 400 million snaps […]
4 Under-the-Radar Instagram Features You Should Utilize
You may have noticed that Instagram recently made several new updates. The social media giant is always evolving, making it harder for businesses to stand out. A successful Instagram account for your brand depends on more than just posting captivating photos, writing clever captions, and networking with influencers. Here are four under-the-radar tips to maximize […]
Engaging Your Audience
Connecting with our fans is the biggest challenge on social media. Refining a social media strategy that works best with your business model is a craft – it takes time to cultivate the strongest content calendar that best embodies your message. As time goes by and your audience grows, one thing that needs to remain […]
Five Tips For Building Your Company Website
When building a new website for your business, it can be easy to get caught up the excitement of getting everything finished and sharing your brand new website with the world. However, in order to set your new site up for success, there should be a good deal of preliminary planning. If you’re going to […]
Why CEOs Should Use Social Media
Let’s face it, social media is not going away. In fact, social media continues to grow, not only in the volume of users, but with channels adding new functionalities. While roughly two-thirds of Americans are actively using social media, there is one group that is greatly underrepresented when it comes to social media use – […]
Syndicated Streaming on Social Media
Facebook could be on the verge of a huge touchdown with the NFL, while it cleans up a fumble with one of its notifications. But the biggest news is a judge calling a penalty on one of Mark Zuckerberg’s executives. Here’s a look at what you might’ve missed in social media news this week! Syndicated […]
How To Maximize Your Carousel Ads
Facebook carousel ads are a fantastic way to tell a story on social while simultaneously driving e-commerce sales. Different from a traditional Facebook ad, the carousel structure of the images presents your products to your customers in a way that is both logical and relatable, and therefore, buyable. Due to the widespread success of […]
What’s New Now: Facebook Live Stream
Facebook Live Stream is going mainstream! Always one to stay on top of the latest trends, the social network has hopped on the live streaming bandwagon with its new video feature, Facebook Live. Here’s what you should know about Facebook’s newest feature… WHO Facebook Live is currently available to all iPhone users in the US […]
Why Your Company Page Shouldn’t “Like” Its Own Content
“Liking” your own content is like giving yourself a high five after you tell a joke; of course, you enjoyed your story, otherwise, you wouldn’t have told it in the first place. Companies may hit the “like” button on their posts for a number of reasons but this form of personal praise can come off […]
Clean-Up And Sharpen Your Social Media Act
It is easy to get comfortable and fall into a routine when posting daily content for your business online. But sticking to your same schedule month after month may prevent you from integrating new material. What happens next? The growth of followers and engagement you’ve come to expect, beings to plateau. Your social media strategy […]
