Does Your Business Have Social Proof?

Social Proof is a psychological phenomenon that means that when someone is in a new situation and doesn’t know what to do – they assume that everyone else is right! That means, if you’re checking out a business, you look at case studies and testimonials, because you want to know that others have done business […]

5 Ways to Prepare for a Live Tweeting Event

When live tweeting from an event, you need to be ready for anything that might come your way. Predicting award recipients is a difficult task, and even the most well-orchestrated show can throw a curveball that its producers couldn’t see coming. Between an event’s mass appeal and the notion that anything could happen, live tweeting […]

Choosing Content to Post on Specific Social Media Channels

If you’re a small business managing multiple social media channels like Facebook, Twitter, LinkedIn and more, you can run into some days when you’re just not sure what to post. It’s important to note that each channel has a different audience; therefore you should be posting different content on each of these channels. Here are […]

12 Motivational Quotes (And How to Use Them on Your Facebook Business Page)

Who doesn’t like a good quote? Quotes portray the human experience and unite us as people, so it’s not surprising that they are good for generating Facebook engagement and reach. As a business owner, you can easily use quotes to connect with your current and potential clients. One of the best days to do this […]

Instagram Rolls Out Suite Of Business Tools

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Video Requires High Energy

When you’re on camera, your energy level doesn’t come across as high as it would in real life. That means you have to really pump up your energy in order to look good on video. If you feel like you might be a little ‘over the top,’ you’re probably doing it right! Photo credit: @bboy_6teen

Top 3 Pinterest Tips for Businesses

With more than 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential customers. Pinterest offers businesses several benefits that can help increase website traffic and expose your products/services to a wider audience. Here are 3 tips to help businesses get the most out […]

How to Use LinkedIn’s Advanced Search to Target Connections

With over 225 million registered users, LinkedIn is by far the largest and most powerful professional networking site in the world.LinkedIn is a great platform to connect with business professionals that could turn into either customers/clients or referral partners. If you’re a regular user, you may know how to use to the basic search bar […]

Why Social Media for your Business is like Training for a Marathon

I am currently training for a marathon, which basically means I have a part-time job. My mornings, evenings and weekends consist of hours and hours of running.  I have never run a full marathon, although I have completed a handful of half-marathons.  Why am I running a marathon?  Mostly because it’s on my bucket list […]

Organizing Your Facebook Profile Friends Into Lists

Overwhelmed with the number of friends you have on Facebook? Only want to share updates about your business with some of them? Are family members wishing you’d share more personal content? Facebook Lists is one of the lesser-used features on the channel. But this feature is great for organizing business and personal contacts and can […]

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