Social Media Etiquette For Business

Social media has given business professionals a whole new way to network. Businesses can promote product or services, expand brand awareness, and connect with potential partners and clients, all online. Networking on social media is a valuable resource for businesses, but it’s only effective if executed efficiently and professionally. Just as there should be at […]

Using Facebook Groups For Business

As Facebook reach continues to decline, many businesses are beginning to utilize Facebook groups as a way to supplement their community building and marketing efforts.   Facebook groups make it easy to connect with people who have a specific interest. A group is a dedicated place where you can share updates, photos, documents and messages […]

Twitter Launches New Analytics For Business Accounts

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

The Secret To Writing Attention-Grabbing Blog Post Titles

You’ve written an entertaining and informative blog post, now what? How do you get people to read the post? Sharing the post on social media is important, but what’s that old adage, you can lead a horse to water? Unfortunately, most posts shared on social media will be scrolled past without a second glance. The […]

Facebook Is Changing How Likes Are Counted

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

Connect With Your Email Database on Social Media

Does your company use a CRM system, marketing email program or make sales online? Gathering email addresses is one of the most beneficial aspects of your company’s online database, offering more than just a place to send a monthly newsletter. A majority of business owners know the importance of collecting customer email addresses when a […]

Increasing User Interaction On Your Facebook Page

It’s no secret that Facebook is a great tool for growing brand awareness and driving traffic to your website, but without an engaged fan base your Facebook business page is practically invisible. Growing a Facebook following is only half the battle. The trick is to ensure those fans are actually seeing your posts. To expand […]

How to Avoid Social Media Overwhelm

One of the best and worst things about social media is that it’s always changing. Whether there’s a new feature to experiment with, a change in a newsfeed algorithm or an entirely new platform to explore, it truly is impossible to develop social media mastery. Not only is social media one of the more slippery […]

How To Manage Your Recommendations On LinkedIn

Are you utilizing your LinkedIn account to its full potential? Many LinkedIn users simply fill out their profile and do little else. However, if used correctly, LinkedIn is a very valuable social media channel for business. It’s a great way to make connections and network with other like-minded professionals and potential clients in a professional setting […]

Facebook Announces Product Ads

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

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