Does Social Media Need PR or Does PR Need Social Media?

If social media is the new hotness does that make PR old and busted?  The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of the two has to be […]

Do You Need a Business Blog?

*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different.  The business blog is an extension of your website and your corporate culture.   I know, you’re a small business with just a couple employees or even just you, the owner, but your business still has a culture and personality. […]

Online Videos-You Ought to be in Pictures, Really

YouTube is the most popular video hosting site and is second most popular search engine; it’s also owned by Google. Vimeo is the second biggest video hosting site, but only has a fraction of the number of videos that YouTube has. We’ll chat more about Vimeo and YouTube in a moment.
Try to think of something that can’t be better explained or demonstrated with video. Go ahead, try and think, we’ll wait here….See, everything is better (or at least different) with video. Sometimes, when it’s all about the amounts of content you have out there, different, i.e. more relevant search results are what counts.
A quick video about plumbing repair makes much more impact than a document telling someone how to do it. If it’s your business and you’re camera shy, than hire somebody to do the videos, it’s more cost effective than you realize.

Do You Yelp?

Yes, I do. Thanks for asking. In fact, I don’t go anywhere new without checking it out on Yelp first… or Yelping, as I like to call it. It has saved me from a lot of bad places and has also led me to some of the best restaurants I have ever eaten at.

You Like Me! Don’t You?

What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?

Social Media is (Most of the Time) Social!

‘You were just tagged in a photo’. It’s one of my most exciting and nerve-racking updates I get. On one hand, I am excited to see a picture of what I was doing, but on the other hand, a little nervous about how that picture looks!

Setting Resolutions You Can Reach!

Goals come in all shapes and sizes, but the most popular ones are losing weight, working out more, spending more time with friends and family, getting organized, and sticking to a budget. Those are all achievable goals, so why do so many of us fail? Why do we make the same promises to ourselves every year, and never fulfill them? The biggest reason is that most of us don’t understand how to use our own minds to help us get what we want.

WWDD? (What Would Dad Do?) Just Say 'No' to Social Media.

And it’s not just us. On an average day, I use social media to talk to my college buddies in Boston, my high school pals in Atlanta, my friends and former co-workers in Maine, Michigan, Oregon, London, Germany, Afghanistan… the list is endless. Sometimes it’s just ‘Hey! How are you? I miss you!’ But more often, we talk about news stories (‘check out this link to npr’), pass along information (‘I made this YouTube video about my job’), share feelings (OMG, I’m sooooooo ready for 2011!’) and recap our day (‘Humiliated! I just hugged three people before realizing I forgot to cut the tags off my new sweater!’)

Staying In? That's Not What I Read On FourSquare!

I have often said that what I love most about social media is the transparency it forces upon us. Hard to lie about getting that big promotion or exaggerate how cute your new boyfriend is, when everyone can check out your Linked In profile and Facebook photo albums and get the truth. But it also forces me to realize that transparency is not always the most polite option.

Reminder: Your Fan Page Is Your Business

A pretty standard response. (So standard, in fact, that is is exactly the same response that RTG gives the next three customers who post on their wall… complaining about everything from cracking leather, warranties not being honored, broken furniture and bad customer service.) Each time, RTG promises to ‘look into it’ if you email them. It strikes me that there is rarely an apology, and NEVER an offer to contact the customer. Last time I checked, you can send a private message to a ‘fan,’ but RTG puts the burden on them to take further action if they want something done. Sorry, Rooms To Go, I’m pretty sure those customers thought they were “telling you” by letting you know on Facebook. I don’t think they should have to lodge a second complaint.

Core Values at KWSM a digital marketing agency