How to Get an Instagram Account

With over 150 million users and a constantly growing user-base, Instagram is a social media channel in which you should consider using to showcase your business.  Instagram is a solely visual platform where users share and interact with photos posted to their accounts.  They are also able to seek out photos and interactions based on […]

Google+ Introduces Embedded Posts

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Don't Be a Robot : What Not To Do On LinkedIn

LinkedIn can be a very powerful weapon in your business-networking arsenal. It boasts over 225 million users and potential people to network and do business with. However, this weapon is only powerful when used properly and to its full potential. Avoid these common mistakes made by many LinkedIn users that run the risk of rendering […]

New Facebook News Feed Algorithm Updates

With thousands of stories coming in from users every minute, do you ever wonder how Facebook knows which stories are the best and most interesting for each user? Last month Facebook tweaked its EdgeRank algorithm some more, adding in a new factor that will affect the way stories show up in users’ News Feeds. This […]

How to Customize Links Posted to Facebook

When regularly posting on your Facebook Page, it is wise to diversify your content. This can have you posting links to articles, powerpoint presentations, and videos on a semi-regular basis. Luckily Facebook provides you with a tool to customize these links so that they show up exactly how you want them to on your page. […]

LinkedIn Lowers Age to 13: Is This Making Children Grow Up Too Fast?

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

How to Use Instagram for Your Business

At KWSM, we always stress the importance of telling the story of your business, whether it’s offline or through online platforms like social media channels. And, what better way to tell the story of your business than through a series of beautiful photos? Instagram has been climbing the ranks of social media channels lately, with […]

Optimizing Your YouTube Videos

It’s no secret that today’s society communicates as much, if not more, with pictures and videos than with text alone. Many businesses have caught on and begun to use videos loaded onto YouTube as a means of communicating with their audience and with potential customers. If your business has boarded the YouTube video train (and […]

Social Media for Salespeople (And Aren’t We All?)

Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales is moving in. (Learn all about Social Sales here.) So, as salespeople (whether you work for a company, or own one), we need to know how to harness the power […]

NASA Astronaut Recruits Asked to Show Twitter Flair

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

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