Instagram is Posting Outside the Box
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA This week, the social media savants are debuting new features that are sure to make your Labor Day photos look phenomenal. Facebook is giving you new ways to edit your pictures, Instagram is breaking free from the uploading standard that made them standout, and it could soon be […]
Facebook Ads for Local Business
If you are a fledgling business with a brick and mortar location, social media marketing can be a great way to drive word of mouth and its accompanying foot traffic. The one caveat is that unless you are already well-connected to your local community, it can be difficult to reach customers that are actually within […]
LinkedIn’s Latest Feature Could Improve Communication in Your Business
These days, the hardcopy version of your company’s directory is probably as useful as a pack of pencils at an ink-only convention. To keep your business up to the current communication standard – instant messaging – LinkedIn is stepping in. The new tool, known as “Lookup,” is a way for your employees to search, contact […]
More Ads Coming to Twitter
What’s Relevant This Week in Social Media While all of the political enthusiasts are keeping an eye on the 2016 election, we’ve been tracking the social media spectrum. Here are the latest updates and trends that could change the way you interact with people online. Twitter Spreads its Wings The instantaneous updates on twitter are […]
10 Ways You May be Hurting Your Facebook Reach
If you’ve managed a business page on Facebook over the past few years, you’ve probably noticed some shifts in who your content is reaching. Experimenting with different strategies for how to reach biggest audience is half the fun of social media for business, as there are endless ways to distribute content to your fans. The […]
4 Easy Ways To Build Your LinkedIn Network
LinkedIn is one of the most valuable marketing tools for professionals, yet many users don’t utilize their accounts to full potential. A completed profile is important, but to make LinkedIn really work for you, networking is a crucial element. The number of connections you have on LinkedIn means more than bragging rights. The more connections […]
Privately Chat With Your Customers On Facebook
43 trillion instant messages will be sent this year, according to tech analysis firm Juniper Research, and your business needs to keep up with the times. As more users transition from email messages to sending them instantly via social media, Facebook is giving businesses more communication tools. Change a Crisis Into an Instant Conversation The […]
Ads for All: Instagram Offers Advertising to the Public
Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting news for the millions of restaurants, pop-up shops, coaches, and photographers that leverage Instagram as a way to boost sales. With this addition, they will […]
How to Address A Business Crisis Through Social Media
Just like it’s important to train your employees on what to do in case of a fire, having an online protocol in place before a real life disaster can prevent your Facebook feed from flooding with questions and concerns. By following the acronym D.R.I.N.K., you can teach your staff to address your fans and followers […]
How Facebook is Competing with YouTube for Optimum Video Display
It seems every time you turn around, Facebook is implementing changes that allow the platform to compete with other major players in the social media world. Most recently, Zuckerberg and his team have set out to improve their video features, making Facebook less like a newspaper and more like a television news channel. These changes […]
