The Importance of Instagram

Just like Facebook and Twitter, you need to be interacting with your followers on Instagram. Engaging with others will help them build an emotional connection with your business. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @iphonecity

The Difference Between a Fan Page and a Profile on Facebook

Statistics show that there are now over 1 billion users on Facebook, and many of them are using it to connect with businesses. A common mistake business owners make is using their personal page for their business marketing. To properly promote your business, you must create a Fan Page for it. What’s the difference? We’ll […]

Three Ways to Use Instagram Video for Business

Marketing analytics service SumAll has released a year-end report that characterizes Instagram as the most effective social network for companies looking for subscriber growth, engagement and a sales boost. Not too long ago, Instagram unveiled a video feature on the popular photo-sharing app. Users can upload clips up to 15 seconds long and they’ll appear […]

New Google+ Ads Won't Run on Google+

The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different channels. Whether it’s more followers on Twitter, better exposure on Facebook or searching for those pins, these networks were meant to help build a community […]

Using Twitter Lists to Organize Your Followers

Twitter Lists are a great way to keep your Twitter feed organized and a simple solution to separate out the tweets you care about. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @cakesbylaurap

Are Replies Turned on for Your Facebook Page?

One feature that is often overlooked on a Facebook page is comment replies.  If you don’t know what comment replies are, let me explain.  For a long time, all comments on Facebook just showed up in one simple thread below the post.  If you wanted to respond to someone’s specific comment, you just had to […]

Twitter Will Now Show You Ads Based on Your Browsing History

The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different channels. Whether it’s more followers on Twitter, better exposure on Facebook or searching for those pins, these networks were meant to help build a community […]

5 Steps to Set up Your Twitter

Twitter is a useful channel to instantly engage with your followers. Just 140 characters can bring you closer to the people and topics you care about. Here are the five things you need to do to set up your Twitter account properly: 1. Choose a Handle Your Twitter handle is the name you’ll use on […]

Reaching More Fans on LinkedIn

Sharing content on LinkedIn can expose you to a wider audience that you may be missing! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!  

What is Social Proof – And Why is it Important for Your Business?

The dictionary defines social proof as “A psychological phenomenon where people assume the actions of others reflect correct behavior.” It’s human nature that when we enter a new situation, we look to those around us to show us how to react. Social proof is driven by the assumption that other people possess more knowledge than […]

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