25 Million Businesses Are Now on Instagram
Businesses are benefitting from social media developments every day as elements like Facebook messenger, once used to communicate between friends, now enters the mix as a major asset for brands. It’s one of the social media trending stories this week. Facebook Messenger now available to businesses for Live Chat Companies no longer need a brick […]
The Beauty of Simplicity
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s […]
How to Grow Your Brand’s Presence Using Other Businesses
There was a time when we proclaimed Facebook Inc. the reigning champion of leveraging the power of competition. Then we got to thinking—we all could learn a thing or three from Facebook for our marketing strategies. While it helps to keep tabs on your competition to keep your brand on top, don’t count out non-competing […]
How To Get More Eyes On Your Blog
When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate reaction is to tell your friends and family about it. You could text them the same story one by one, but your better option would […]
New Digital Marketing Tools to Better Help User Ad Engagement
Snapchat and Facebook create new tools to improve advertising ROI while Instagram is testing a new engagement strategy. The are the social media stories in the news this week. Instagram is Testing the Ability to Follow #HashTags in Addition to People Users who are looking for their daily dose of a single topic can now […]
Reddit For Brands 101
Dubbed “the front page of the internet,” Reddit is a buffet of information, ready for consumption. The forum-based social network allows users to discuss and vote on all kinds of content submitted by other users – it’s essentially the comments section to every corner of the Internet. It’s a community controlled entirely by its users, […]
The Value of Your Facebook Fans To Your Business
You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people who know about your business, but also strangers who match your current customer demographics. What is this treasure trove? It’s nothing more than your Facebook […]
Everything You Need to Know About Pinterest’s Interests Targeting
Want to know the best thing about Pinterest? No, it’s not the popular avocado toast variations or the gallery wall tutorial. It’s not even about the easy wedding DIY tutorials. The best thing about Pinterest is the people who interact with these pins. Unlike social media sites like Facebook and Twitter, Pinterest is solely […]
Brands Respond to Twitter’s New 280 Character Limit
Like it or not, it’s official…Twitter has made the move to 280 characters. By raising the count from 140 to 280, Twitter hopes it will give users the ability to better express themselves and encourage more people to use the network. So why all the hoopla over a few extra characters? While the update may […]
Facebook Ad Law & Order | What’s Allowed and What Could Get You Locked Up
In the online world, Facebook is both judge and jury. In any case, it’s Facebook’s world, and we’re just living in it. This gives Facebook the power to decide what you can and cannot post on the platform. The rules get even more strict when it comes to Facebook advertising. Play by the rules, and […]
