How to Write an Effective Social Media Caption

|

A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More

3 Video Marketing Tips that Drive Results

|

In today’s climate, people are spending more time than ever before on the internet. That’s great for digital marketers, but we are still dealing with the fact that most people have very short attention spans, and it can be difficult … Read More

What is Interactive Video and How To Use It?

|

With a majority of businesses incorporating video into their marketing campaigns, the various types of video continue to emerge. One of those video types if interactive video.    What Is Interactive Video? Interactive video allows viewers to interact first-hand with … Read More

How To Make Your Video Content Stand Out In 2020

|

As the digital marketing space continues to evolve, new methods of content delivery become available.  Refresh your strategy and content throughout the year to take advantage of the many ways your audience consumes media. For example, look at the TikTok … Read More

5 Metrics to Measure Your Video Ad

|

When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

How YouTube is Helping Creators Make (A LOT) More Money

|

What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More

1 2