How to Write an Effective Social Media Caption
A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]
How to Create Quality Social Media Videos from Home
If content is king (and if you’re reading this, you know that it is), video is the crown prince of social media. Video is engaging and fills your channel with shareable content that captures your audience’s attention. The best part? You don’t need expensive equipment to get started. Here’s how to jumpstart your video marketing […]
The Power of Video | KWSM Mentorship Program
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many ways, but video is one […]
Changing Your Social Media Strategy During COVID-19
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. The coronavirus has changed our world virtually overnight. That includes the way we relate to others, […]
Incorporate Live Video In Your Social Media Strategy
While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts. One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that […]
Why Video Is The New King Of Content
If a picture is worth a thousand words, then the impact of video is nearly boundless. With not just a decline in traditional advertising but traditional avenues of viewing video (i.e.:, mainstream television) and the rise of video features across all social media platforms, it’s no big surprise that video content is quickly becoming the […]
Start Using Videos for Content!
Neilsen recently reported that 37% of consumers watch web content every single day. People love videos. Take cats for example: How many hours have you wasted watching videos of adorable kittens doing absolutely nothing? It’s okay, we do it too! The point I’m trying to make is that videos make great content for social […]
