What is Interactive Video and How To Use It?

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With a majority of businesses incorporating video into their marketing campaigns, the various types of video continue to emerge. One of those video types if interactive video.    What Is Interactive Video? Interactive video allows viewers to interact first-hand with … Read More

How To Make Your Video Content Stand Out In 2020

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As the digital marketing space continues to evolve, new methods of content delivery become available.  Refresh your strategy and content throughout the year to take advantage of the many ways your audience consumes media. For example, look at the TikTok … Read More

5 Metrics to Measure Your Video Ad

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When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

How YouTube is Helping Creators Make (A LOT) More Money

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What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More

Boost Your Brand With Instagram Stories

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Building a social media presence for your brand is a no-brainer these days. As of 2017, the average person spends two hours a day on social media. Additionally, it’s a free marketing platform, so why not? Though even with the … Read More

Unique Ways to Utilize Video

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  If you haven’t utilized video as a marketing tool, you are falling behind. 87% of online marketers are using video content, and the numbers continue to increase in popularity each year. Knowing this, the pressure is on to come … Read More

Say Hello to IGTV

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Just when we thought we had all the social media platforms possibly available, Instagram launches IGTV. This new video platform disrupts the traditional TV experience with its modern, mobile-first interface, where all videos are created and played in vertical form. … Read More

Produce a Professional Video with your Smartphone

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Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first … Read More

3 Steps Closer to a Viral Facebook Video

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With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to the point, and is easily shareable! Now before you up … Read More

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