Stay True To You: Keeping Your Brand’s Vision On Track

social media

Think back to all of the decisions you made when you felt your best after making them – no matter what the outcome was. Generally, those are going to be the decisions you made when you stood by what you believed in, what you were interested in, or what was best for the journey you […]

Will Twitter Moments Video Feature Mimic Snapchat?

Since becoming a wildly popular and mainstream social platform, Snapchat has found itself mimicked by other social media titans, including Instagram and Facebook. But in the case of competitors trying to edge each other out, is imitation the most sincere form of flattery? Twitter has recently undergone a series of changes in order to boost […]

Quick And Easy Content Ideas To Get Your Audience Engaged!

Interacting with social media

Getting your audience to engage with your content isn’t always easy, but it’s absolutely vital to keeping your business in front of potential customers. You might have had luck with posts asking questions, or hilarious memes that get people leaving likes. That kind of response is great, but you need to be aiming higher. The […]

Most Common Facebook Ad Mistakes and How to Fix Them

Facebook ads can be the key to unleashing the online revenue you’ve been looking for, but proceed with caution. If done incorrectly, they can be a money sucking vacuum and an unfortunate waste of your valuable marketing dollars. Fortunately, most Facebook marketers fall privy to the same mistakes, but by acknowledging and implementing these changes, […]

Twitter Breakdown: When To Use Each Action Button

Twitter

If you want to learn how to make pottery, you don’t grab the nearest clay and start spinning it without any direction or know-how. Instead, you’d take a beginner’s class where they’d teach you different techniques and the basic knowledge you’d need for moving forward. The same goes for using a social media platform like […]

Next Generation Online Marketing Campaigns will Include Emotional Targeting

Digital Marketing Orange County

Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now companies are analyzing data to determine user emotions and are creating […]

Using Your Blog To Boost Your Website Is Not Just Easy, It’s Important!

Use your blog to make your social media hit new heights!

  More often than not, people picture social media as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While those are certainly your powerhouses, one of the most overlooked, and potentially effective, tools aren’t necessarily tied to a specific platform.   Blogs are a substantial part of social media now, both for your social media pages and […]

How to Expand Your Local Reach with LinkedIn Ads

With online advertising, an out-of-the-box outlook can keep ideas fresh and help you take your marketing strategy to the next level. Facebook’s advertising platform is a tried and true way to promote your business, and we will always advocate for utilizing Facebook ads, but like a financial portfolio, you need diversity. By exploring different social […]

Smooth Sailing: How To Navigate An Influencer Screening Process

Smooth Sailing: How To Navigate An Influencer Screening Process

When you’re looking for people to represent your brand, you want to make sure that they’re the right fit. Most importantly, you want to work with someone who will be a good representation of what your brand stands for. After all, these are people who will be helping you build your company by sharing it […]

Not Seeing The Social Media Response You Want? Don’t Give Up!

Don't give up on your social media!

It’s a question we hear a lot, and one you may have asked a time or two. When you see posts from some companies exploding with hundreds of likes and comments, it looks easy, but when your content goes out, you’re lucky for numbers in the double digits. It’s easy to get frustrated by small […]

Core Values at KWSM a digital marketing agency