Is TikTok the Right Social Media Platform for Your Business?

Content creator creating TikTok content for a small business.

You may know TikTok as a platform for creating dance and lip-syncing videos, but since its launch in 2018, it has quickly become one of the most influential social media platforms, skyrocketing creators and products to fame in short periods of time. Facebook and Instagram have been quick to jump on the bandwagon with the […]

Should My Business be on TikTok?

The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your […]

Everything You Need to Know About Instagram’s New “Reels” Feature

Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest competitor. Competition Between Instagram Reels and TikTok TikTok has taken the internet by storm over the past year, with over 2 billion downloads worldwide and […]

Content to Inspire Your Business’s TikTok Strategy in 2020 

Not only is TikTok one of the fastest-growing platforms in the world, but it also rates as having the highest social media engagement rates per post. As social platforms go, TikTok is relatively new. Since its launch in late 2016, however, it has seen an explosion of growth, that other popular platforms like Instagram took […]

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