Facebook Ads: Why Are They Important?

facebook ads

We see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many businesses, but there are several reasons why they can help your business – whether it’s a product or a service.   You Can Reach Your […]

The Magic of Mobile | Social Media Help Desk Episode 76

The future is mobile. You might even be reading this on your phone right now! The truth is that adults spend nearly three hours of their day on their phone, and that’s just the average. If your website isn’t mobile-friendly, your site could be underperforming when it comes to the user experience. This week on […]

KWSM Core Value: Loyal

When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal as an employee is a core value our team members’ encompass every day as well.   Internal Being a loyal team member means that we each […]

How to Make Your Photo Stand Out on Instagram

Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s easier said than done, but the best way to increase engagement is to share engaging content. Here are the steps to make your photo stand […]

Pinterest Pulls Ideas From Facebook

pulling a rope

Instagram continues to update its platform to make a more comfortable place for everyone, Twitter gives advice for holiday trends, and Pinterest picks up one of Facebook’s useful features.   Instagram Restricts Weight Loss Advertisements  It is no secret that social media can be a scary place for younger generations, but it doesn’t have to […]

What Social Media Platforms Should Your Business Be On?

Two Different Shoes

When it comes to representing your brand, you need to ask yourself at least these two questions: What is your business, and how do you want to represent it on social media.  KWSM strives to help our clients brand themselves in the best way possible through digital marketing. How do you select the right platforms […]

Hacking the Hackers | Social Media Help Desk Episode 75

A change is going to come – how will it affect the way you use these social media tools? This week on the Social Media Help Desk, host Alexandra Hall, and guests Layla Lameijer and Kayson Martin, are discussing some of the notable changes to Pinterest, LinkedIn, and Instagram! They’re then jumping into this week’s […]

Core Values at KWSM a digital marketing agency