Instagram: What To Think About Before You Join

Did you know one billion people use Instagram every month? Instagram is also the second-most downloaded free app in the Apple app store after YouTube. It’s estimated that in the year 2020, 75% of U.S. businesses will be on Instagram. If you’ve been thinking about joining the popular social media platform but are feeling overwhelmed, […]

Facebook and YouTube Try to Protect Their Users While Pinterest Helps Advertisers

In the news this week, you will learn how Facebook and YouTube are promoting the safety of their users and what Pinterest is working on for advertisers that use their platform. Facebook Responds to October Open Letter On Monday, Facebook created a response to the October Open Letter that they received from Barr global leaders. […]

The Social Media Trends of 2018

The Social Media Trends of 2018

2018 is knocking… And if you want to survive in this constantly changing social environment, you’ve got to learn how to adapt. In the last year alone, we saw Instagram hijack Snapchat’s user base, Twitter throw in the 140-character towel, and Facebook lay down the fake news law. It’s been a social media whirlwind, and […]

The Most Memorable Marketing Campaigns of 2016

2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or just simply thinking outside the box, the most memorable campaigns of the year came from brands that weren’t afraid to try something new and get […]

Expand Your Industry Knowledge with Social Media

If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using social media to support your professional growth? Social media serves information and industry knowledge on a silver platter. So why not take advantage of all […]

How to Write Engaging Email Copy

It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece of copy in your email should be engaging and get to the point. Unlike social media where consumers spend hours perusing through profiles, the Inbox […]

Make Your Twitter A Game Changer

Twitter offers a variety of opportunities to increase your potential to get people talking. If your feed has become stagnant, it is time to up your Twitter game to the next level. Expand your involvement beyond the simple pushing of messages. Shuffle Twitter Cards Twitter Cards can help your tweets stand out and amplify your […]

Why Your Business Deserves Better Than A Social Media Intern

It’s easy to rationalize hiring an intern to run your business’s social media. For starters, it’s cost effective. Your new social media guru can be paid in college credit or offered a starting wage salary. It also makes for a convenient hiring process. Since most college students are already using social media, it can appear […]

Social Media New Year's Resolutions

‘Tis the season for New Year’s resolutions! Just as you set goals for yourself going into 2017, your business can benefit from social media goal-setting. There’s no better time to kick the bad habits and position your brand for social success. There’s always room for better content, more engagement, and innovative approaches! Define Your Social […]

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