YouTube for Dentists: How to Use Videos for Your Practice

Dentists, are you on YouTube yet? I know you’re thinking, “Why in the world would I need to tinker around with silly videos when I have problems like root canals and gum grafts to worry about?” But I can tell you that with a little bit of thinking outside of the box and strategizing, you […]

Oh the Humanity: Showcasing your Company’s Human Side on Social Media

So you’ve got a business that delivers a great product or service. That’s awesome! However, your marketing tactics can’t stop there. Unless your business includes donuts or puppies, people probably don’t have any emotional attachment to it. An emotional connection creates a sense of loyalty and increases the likelihood of a person to use your […]

3 Website Analytics Every Business Owner Should Track

Website Analytics.  Just the thought of it is enough to put most people to sleep. (kind of like this cat…) Analytics can be overwhelming.  It’s a lot of numbers and confusing terms.  And yet, most business owners know that if they are trying to improve their website, analytics are important. Here at KWSM, we track […]

Lessons From Amy's Baking Company: Six Things You Should Never Do On Social Media

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

Your LinkedIn To-Do List

LinkedIn is the largest professional networking site, with over 200 million users in 200 countries. The site is available in 19 different languages. LinkedIn helps users to build relationships, research companies, and establish yourself as a professional. LinkedIn has so much to offer that is not always taken advantage of by users. Let’s set some […]

How to Use FourSquare to Enhance Your Small Business

You may or may not heard of FourSquare, a mobile social networking website that lives on your smartphone and  allows registered users to “check-in” at any location and connect with friends. It’s a nifty little app that is not only fun, but can also benefit your business. (For more basic info on Foursquare, click here). […]

3 Hard Truths About the New Facebook Newsfeed

By now, you’ve probably heard that Facebook is rolling out more changes to the way users are able to consume content. Perhaps you even have the ‘new newsfeed’ already? If so, you will know that your Facebook fans now have the option to sort how they view content in their newsfeed. The choices include… ‘Most […]

17-Year-Old Builds App to Prevent TV Spoilers on Twitter

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

Bootcamp: Learn Social Media in 4 Weeks!

GET YOUR SOCIAL MEDIA IN SHAPE FOR SUMMER! Social Media Bootcamp is June 7, 14, 21 & 28 from 9am – 12pm at the KWSM office in Aliso Viejo. For more information, visit our Workshops page. Register now for Social Media Bootcamp and reserve your place. See you there!          

Can Social Media Save JCPenney?

Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an entire makeover emphasizing low prices and modern and hip clothing lines. I don’t remember the last time I stepped into a JCPenney store, and there’s a […]

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