Importance of a Cover Photo
Almost every social media channel has them, and we can’t help but look at them. Yes, I am talking about cover photos. On Facebook, Twitter, Google+ and more, they are the center of attention when users visit these channels. Which is why representing your brand effectively through the use of a cover image is one […]
What Social Media Channels Does Your Audience Use? (A look at Channel Demographics)
Choosing which social media channels to put your business on can be difficult. There are so many and it seems like new ones are showing up every day. It’s impossible to be on all of them effectively, so how should a business owner decide where to begin? One place to start is demographics. If you […]
Balancing Work And Life Content On Facebook
For many business owners on Facebook, there are blurred lines between sharing information about your work life and your personal life. Finding the delicate balance between the two can be confusing. Do I share the last e-newsletter my company released on my personal profile page? Should I post photos from my last family vacation on […]
Yelp Announces Free Reservation System
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
Always Bring Your Camera With You
Make a habit of taking pictures wherever you go. Photos are great to share on your social media channels because they can really resonate with your followers! Want to see more of our Tip of the Day Videos? Please subscribe to our channel on YouTube! Photo Credit: swelldays
3 Things to Consider When Setting Up Your Website
Your website is one of the most important tools for marketing your business. Nowadays, your customers will likely begin their search for a product or service online. As a result, your website is the very first impression a customer will have of your business, so it is important that your site represents your company in […]
5 Reasons Social Media Isn’t Working for You
I have a pet peeve. It’s when people tell me that social media doesn’t work. ‘Oh, I tried social,’ they say. ‘It didn’t work for me.’ The implication being that Facebook is fine for everybody else but there’s something about their particular situation that is simply incompatible with social networking. In most cases, that’s just […]
Does Your Site Use a Contact Form? It's Time for an Update
At the beginning of April, Yahoo pushed through a new policy in their effort to stop fraudulent emails. Two weeks later, AOL announced the same changes, with more email service providers expected to eventually follow. What does this mean for your business? If your email campaigns attempt to send any emails from @yahoo.com or @aol.com domains […]
How Pinterest Guided Search Can Help Your Business
Since it came on the social media scene in 2010, Pinterest has been a powerful visual tool. It’s the place for “discovering good stuff, saving it for later or acquiring stuff right away,” according to the company blog. Last week Pinterest took their goal of helping people find good stuff a step further with the […]
Pinterest Debuts Promoted Pins
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]
