Mix it Up! Crafting the Perfect Social Media Cocktail
With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others love stiff drinks that with a distinctive kick! What happens when you adjust your measurements and ingredients to create a flavor profile that’s uniquely your […]
How to Grow a Social Media Audience for Your Business
As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business should see an increase in […]
Facebook Rolls Out Messenger Day, Twitter Expands Analytics, Pinterest’s New Chrome Extension | Social Media Trends
Facebook’s relentless effort to undermine and clone Snapchat took another step, as the platform launched Messenger Day, allowing users to record and share the highlights of their day with their Facebook Messenger friends list. Meanwhile, Twitter is expanding its analytics to include “Moments,” and Pinterest is changing the way Google Chrome users search the web […]
Facebook’s Secret Targeting Tool
When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to offer? Just 12 months ago, Facebook rolled out a new feature to help companies reach their preferred audience with each post. With the Audience Optimization […]
Targeting Millennials On Social Media
It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you might expect. And as a generation with tremendous buying power, brands would be wise to learn all they can about Millennials’ social media habits. If […]
Is WhatsApp Shifting From Messaging to Social Media?
Facebook Inc. made major moves last month with the release of several app updates. Instagram shocked the industry with their multiple post feature, but before that WhatsApp changed the game with a Status update. The latest change allows WhatsApp users to document moments of their day through photos and videos, and post to their Status, […]
The Keys of Maximizing Pinterest Analytics
Is your business pinning away on Pinterest, but you aren’t sure if you’re doing a good job? The visual platform is taking away the guesswork and handing you the keys to a new analytics dashboard to gain insight into your efforts. This feature, called Pinterest Analytics, gives you deep-diving data into how well you’re engaging […]
How to Handle Social Media During an Acquisition
When your company is joining forces with another business, it’s easy to get caught up in all the moving parts. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be the last thing on your […]
4 Things You Should Delete Immediately From Your LinkedIn Profile
LinkedIn recently launched its largest desktop redesign ever. The new updates, which give the desktop experience a much-needed facelift, reduce clutter across the board, including on company pages, feeds, and even your personal profile. But, just like your kitchen junk drawer, cleaning and organization works best when you eliminate all of the random stuff that […]
Facebook’s Algorithm Change, Twitter’s Bot Revamp, Instagram Story Ads Go Global | Social Media Trends
Social giant Facebook has always valued its users’ interests. So to keep your timeline tailored to exactly what you want to see, the platform will soon be changing up its algorithm in terms of the way it ranks posts based on what you are liking and sharing. Meanwhile, Instagram has launched a mass roll out […]