Social Media Specialist

Did you know that people upload 300 hours of video every minute?  With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your … Read More

At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take … Read More

As a business, it is essential to have streamlined branding across all of your social media channels.  Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. … Read More

When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing … Read More

It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as … Read More

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer … Read More

We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based … Read More

When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what … Read More

UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it … Read More

When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. … Read More