Best Practices for Keeping UTM Tags Organized
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t nearly as self-explanatory or descriptive […]
How to Use Video to Connect With Your Audience
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. Using video for your business can be a great advantage for a few reasons. It creates […]
In the News: Snapchat, Facebook and LinkedIn Test New Options to Help Businesses Better Engage With Their Target Audience
In the current climate, it seems as if the whole world has gone online! Not only are businesses working to step up their digital marketing game, but the online platforms have responded – rushing to roll out new tools that help marketers succeed. Snapchat Tests Brand Profiles Snapchat announced a new closed beta launch of […]
How Instagram’s New ‘Pinned Comments’ Feature Can Help You Answer FAQs
While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer. In many cases, consumers look for answers on social media and when they do, it’s important to have an organized response waiting. This is why Instagram’s […]
How to Network and Generate Leads on LinkedIn
LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last year. Your business now has the opportunity to reach a growing audience on LinkedIn, with […]
How YouTube Is Fostering More Inclusive Content
As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook […]
The Case for Adding Live Streaming to Your B2B Marketing Strategy
When you think of live streaming on social media, you probably think of celebrities and teen influencers before you think of B2B companies. Those users take full advantage of social media’s live streaming capabilities and often have highly engaged audiences to show for it. Whatever preconceptions you have about live streaming, leave them at the […]
3 Social Networking Tips to Help Build Your Brand
If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go tactic doesn’t work – you need to be interacting with your customers through comments, shares, and tags to get valuable brand reach. Consumers shop with […]
3 Reasons to Use A Remarketing Ads Strategy For Your Business
Using digital ads for your business can help you spread the word about your offerings and drive traffic to your website, but what if website visitors don’t convert to customers right away? They may be interested, but they’re not buying. Ensure you’re taking the right steps to get the sales you’re looking for. If you […]
In the News: Instagram Gifts Users With Pinned Comments, Facebook Offers Custom Audience Creation, and YouTube Adds RPM Metric
In the news this week, Instagram, Facebook, and YouTube provide users with features that will help them find what they need whether it be an answer to their questions, an engaged audience, or metrics to determine an action plan. You will learn more about these features below. Instagram Allows Users to Pin Comments As a […]
