Guide to Influencer Marketing for Business Owners
Influencer marketing is a popular strategy that many businesses use to promote their services and products. In a nutshell, influencer marketing is a mutually beneficial partnership between a brand and a third party. In exchange for goods, services, or monetary fees, the influencer will promote a brand to their own, loyal audience. Although this type […]
5 Ways To Improve the Content You Share on Social Media
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience. Below are 5 questions you should consider asking yourself as you promote your business on social media: 1. […]
WordPress 5.6 “Simone”: Noteworthy New Features & Upgrades
WordPress’s last major release for 2020 – WordPress 5.6 – was made available last week. Named after the legendary singer and activist, Nina Simone, the release came with a host of new features and improvements plus a brand new default WordPress theme. Here are some of the most exciting new features in WordPress 5.6. New Default Theme: […]
Why Keywords Are Important On Social Media
While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or information through keywords, and understanding how to choose and present your keywords to attract your target audience is essential for success. Here’s a breakdown of why keywords are important and […]
3 Common SEO Keyword Mistakes
If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website copy, especially since 93 percent of online experiences now begin with a search engine. Here are a few common SEO keyword mistakes that you […]
Why Every Company Needs a Listing on “Google My Business”
While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine. In order for your company to take full advantage of Google’s potential, you must use YouTube and Google My Business to extend your reach and […]
How to Find Your Brand Voice
Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are you quirky like Carrot Top? Are you serious like Steve Wynn? Are you a mixture of both like Penn and Teller? Identifying the ideal voice […]
Why Your Beauty Brand Should Hop on the TikTok Train
If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience by storm. With easy to digest information in short videos, it’s no wonder why TikTok has captivated people using the app. One of the industries […]
What You Should Consider When Adding Video To Your Marketing Strategy
It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and according to statistics from Wyzowl, 66% of consumers prefer watching a video to reading about a product. But before you hit the […]
Landing Pages 101: How To Design a Page That Converts
Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To ensure that you’re setting your social media marketing up for success, here’s how to design a landing page that converts. Grab Attention The first step […]
