In the News: Pinterest and LinkedIn Launch New Tools as TikTok Enters the Business World
We are living in a world that is constantly changing. Recently, many social media platforms have put effort into adapting to the new environment. Pinterest Launches Pinterest Premiere Video Ads Did you know that Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform? With this data, […]
How Podcasting Can Help Your Business
Podcasts are a great way to pass the time when you’re commuting to work, taking a walk, cleaning your house, or winding down before bed. Podcasts have gained popularity over the years because they allow us to fit bits of useful information or entertainment into our busy schedules with minimal effort. If your business isn’t […]
What is Alt-Text and Why Does It Matter?
If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and GIFs. Alt-text can also come in to play on your website, especially if you use […]
Tik Tok and Instagram Reels: Which Should Your Business Use?
Video content is a highly effective tactic businesses use to engage audiences on social media. By adding short video clips on Tik Tok and Instagram Reels, companies have a unique way to share their products and services with their customers. The biggest question many business owners are asking is which platform is right for them. […]
New Tools to Market Your Business on Twitter
In 2020, many retailers noticed an increase in their e-commerce activity, thanks to the COVID-19 lockdown. E-commerce sales were around $861 billion, which is up 44% from 2019. It looks like shopping online will probably continue to be popular in the post-pandemic world; most consumers have become comfortable with purchasing their necessities online and have […]
How To Use Snapchat for Your Business
If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful for your business. Snapchat is great for targeting this younger demographic and can provide fantastic engagement with your audience. Snapchat was launched in 2011 and is currently one of […]
Newsletter Dos and Don’ts
Newsletters are a great way to show your customers or community that your company recognizes what’s important to them. Email newsletters can also be used to provide potential customers with the resources and information they need to recognize your products and services as solutions to their problems. Is your company following best practices to create […]
How to Come Up with Creative Content for Your Social Media
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As part of your content marketing strategy, it’s important to come up with creative content to keep your audience engaged and achieve your overall marketing goals. […]
How to Utilize Hashtags on Twitter
In 2021 Twitter will celebrate its 15th year of providing users a space to communicate with each other, and the platform shows no signs of user activity slowing down. In fact, the social network is expected to grow to 322.4 million users in 2021, and with such a large crowd, it’s likely you’ll find members […]
How to Use YouTube as a Marketing Tool for Your Business
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. Video marketing has continued to become an important part of showcasing your business digitally. YouTube […]
