Podcast Marketing for B2B marketing

Podcast Marketing for B2B marketing

Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts.  Podcasts are a great way for […]

Company Culture: How to Best Portray it

 When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of how you conduct your business. When you think about how you want to portray your […]

How to Boost Twitter Engagement

How to Boost Twitter Engagement

Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media platform, so it makes sense to lean into that, but how do you find the people to talk with?  There are a few ways to […]

Understanding Privacy Policy Gaps

Privacy Policy Gaps

Privacy policy gaps can leave your business susceptible to a lot of legal issues. Although many business owners aim to set their teams up for success, it can be difficult to know exactly what to include in your policy and how to be transparent about your data practices. We sat down with Jodi Daniels, Certified […]

Social Media Contests for Beginners

If you are looking for a new unique and exciting way to interact with your audience, you might want to consider running contests on social media. This method opens the door to establishing a deeper connection with your followers, as they have the opportunity to get something out of it. As a consumer, the possibility […]

Q & A with Social Media and Ads Bootcamp Instructor Meredith Ashburn

social media and ads digital marketing bootcamp instructor

Social Media and Ads is our third course in this fall’s Digital Marketing Bootcamp. This series of courses was built to help business owners like you get the most from your marketing. This Bootcamp class is co-led by KWSM Digital Marketing Strategist Meredith Ashburn. Meredith is a curious marketer who is fascinated by consumer behavior […]

Website and SEO Bootcamp | Q&A With Your Instructor

We’re ramping up for week two of our Digital Marketing Bootcamp!  This Friday, KWSM’s Vice President of Finance & Operations, Stephen Wagner, will be guiding Bootcampers through best practices for optimizing websites and implementing strong SEO tactics to move their sites closer to the top of Google search results. Here’s what you need to know […]

Q & A with Lead Generation Strategy Bootcamp Course Instructor Taylor Lizura

Taylor Lizura

Digital Marketing Bootcamp is back this October with a full series of courses to help your business get the best results from your marketing. The first course in our series “Lead Generation Strategy” is led by our Manager of Content, Advertising, and Training, Taylor Lizura. Taylor is an experienced digital marketer with extensive training in […]

Best Places in Orange County to Create Social Media Content

From miles of sandy beaches to stunning hiking spots with beautiful views, there is no shortage of places in Orange County for you to capture social media content, whether it be for your business or your own personal account.  If you want to keep your audience engaged, making your content fun and aesthetically pleasing is […]

Benefits of Hosting a Webinar

hosting a webinar

Webinars have been around for a while, but they have significantly grown in popularity in the last few years. This is in part due to the increase in remote working as well as the consumer demand for learning. Many companies have found success in running these digital courses. You can also take advantage of this […]

Core Values at KWSM a digital marketing agency