What is a Twitter Party?

The other week I was having a meeting with some friends who were planning an event.  In preparation for the event I suggested having a twitter party.  I then explained to them what a twitter party was and how to do it.  The next thing I hear about is they are planning an event and […]

Want Personality? Add Social Media

One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to someone, I Google them to find what comes up. Most of their time, it’s their […]

A Social Media Primer for Non-Profit Organizations

  At this stage of the social media game even the most tone deaf non-profit organization has some presence online.  Non-profit organizations run their operations differently than a for profit company.  Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]

Do I Need a Mobile Website?

But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.

Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.

How to Use QR Codes as Part of Your Marketing Efforts

As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]

It's Good to be King…. er, Mayor

Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.

Yelp Elite!

I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your profile that says you are Elite ’10, or Elite ’11 depending on the year you […]

Does Social Media Need PR or Does PR Need Social Media?

If social media is the new hotness does that make PR old and busted?  The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of the two has to be […]

Do You Need a Business Blog?

*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different.  The business blog is an extension of your website and your corporate culture.   I know, you’re a small business with just a couple employees or even just you, the owner, but your business still has a culture and personality. […]

Do You Yelp?

Yes, I do. Thanks for asking. In fact, I don’t go anywhere new without checking it out on Yelp first… or Yelping, as I like to call it. It has saved me from a lot of bad places and has also led me to some of the best restaurants I have ever eaten at.

Core Values at KWSM a digital marketing agency