New Year, New Business Strategy
Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram. Did you know that Instagram has more than a billion active users each month? If you break it down daily, the social network has more than 500 million active users […]
Twitter and Instagram Amplify Your Ads, and Facebook Reminds Us to Get a Privacy Checkup
If you are running ads, you know you have to dial in the right combination of creative, copy, and offer to have a successful campaign. You also have to have an answer to the audience. In the news this week, Twitter and Instagram aim to amplify your ads experience while Facebook guides you through your […]
KWSM: a digital marketing agency Announces Merger with Modi Marketing
KWSM: a digital marketing agency, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a 6-year-old marketing agency based in San Diego, CA. The two companies will move forward under the KWSM brand. “Combining our organizations gives KWSM more resources […]
Are Keywords Really Important for Website Content?
If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes! First, in order to understand the effectiveness of keywords, you need to understand the importance of SEO. SEO stands for “Search Engine Optimization.” Successful SEO provides […]
Facebook Restricted Messenger Access, YouTube is Helping with Copyright Claims, While Twitter Talks About Improved Topics and Lists.
In the news this week, Facebook, Twitter, and YouTube are trying to get their users more familiar with their platforms. Learn what actions they have taken this 2020. Facebook Adds Restrictions to Facebook Messenger Until recently, if you wanted access to Facebook Messenger, all you would need is a phone number to sign up. However, […]
The Verified Badge: Getting the Stamp of Approval on Facebook And Instagram
Have you noticed those little tick marks next to some Facebook and Instagram profiles? Well, they’re more than just checks, they’re stamps of authenticity and a way to help validate your business. A checkmark means a person or business has been verified, which differentiates those accounts from others that haven’t undergone the process. It’s essentially […]
KWSM Atlanta Volunteers with Open Hand
There is always a sense of togetherness and goodwill that seems to come with helping those in need, but it becomes all the more special during the holidays. On the morning of December 23rd, the KWSM Atlanta team stepped aside from our work to volunteer at Open Hand — an organization that prepares, packs, and […]
3 Ways to Avoid Using Third Party Services to Post Your Social Media Content
At KWSM, we typically suggest that you do your best to stay away from posting your social content through automation and third-party services. While it may be convenient, it could be doing you a disservice in the long run. It’s better to be live and active on your social media, and a platform such as […]
2019’s Top Twitter Trends
Whether there is an earthquake in California or Instagram has crashed (again), everyone immediately turns to Twitter to share their thoughts. This social media platform has become the go-to spot to find original memes and to talk about the world’s biggest news. Conversation is Twitter’s superpower. In a recent shareholder letter, they said that […]
Will Blogs Still Be Relevant in 2020?
With the new year around the corner, many businesses are updating their strategies to engage with their audience. One of the most common questions we’ve heard is “are blogs still worth the effort?” Consider the following reasons to keep blogging in 2020. Increase Your SEO Even if your audience only reads a portion of […]