4 Ways to Get More Fans on Your Business Facebook Page

The number one question I am asked about Facebook is: ‘How do I get more people to ‘like’ my Business Page?’ Let me start by saying that although we all like to be popular, the number of fans is not the most important thing. Building a community of quality fans who engage with you online […]

Customer Service and Social Media – A Personal Example

Customer service is a tricky thing to do right.  As a business owner, you want to keep your customers happy, but at the same time maintain the integrity of your business and your product.  Not listening to your customers at all is the death of a company, but satisfying your customers whim can be costly […]

What You Need to Know About E-Newsletter Marketing

It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest of social media tips to help you and your business!) To be frank, before starting our own mailing list, I felt a slight apprehension about e-newsletters. Why? My own personal […]

Facebook Timeline for Brands?

Despite the protest and dread from many users, the Facebook Timeline is on its way, and it is here to stay. Facebook made the Timeline announcement back in September, but turns out the rollout seemed too hasty, and it’s been months since Facebook claimed it was going to convert every profile to the Timeline format.  Fear […]

How Education and Social Media are Connected

Do you like to learn?  If you are like most people, the answer is probably yes.  I would argue that everyone enjoys learning; the problem is that it is very time consuming.  If you think about the most extreme case of learning, going to school, it is literally a full time job.  In most cases, […]

Reflections from Brian Solis' Keynote

This past Wednesday I had the pleasure of attending the LinkedOC event featuring renowned author and thought-leader, Brian Solis.  Solis is the author of the best-selling book “The End of Business as Usual”, and his keynote revolved around the book’s themes of  social commerce and social media in business. The consumer marketplace and the way […]

Why Are You Ignoring Me?

That’s the question that is going through my head right now.  I feel the same exact way as when I am put on hold with my credit card or bank for a very long time.  I call it being put on ‘ignore’… Chau wrote a blog recently about her experience with a certain company and […]

Beware the Social Media Political Trolls This Year

2012 is an election year.  Radio, television and print are all very thankful because candidates big and small will all purchase advertising time.  Social media was around in 2008, the last presidential election, but it wasn’t as popular or far reaching as it is now. We all have friends that post political content.   They’ll post […]

Where Was the Social Media in the Superbowl?

After watching the Superbowl yesterday, I was struck by how little social media was actually included.  There was so much hype about how social media was going to be SO incorporated this year.  They even had a social media command center for the event.  Every major social media advocate was anticipating how social media would […]

Why Klout Matters, It’s Not Entirely an Ego Thing

If you have more than three social media accounts you should know what Klout is.  A quick primer: Klout measures your involvement on social media and gives you a score.  Klout doesn’t share your information with those accounts, rather it looks at how you use LinkedIn, Twitter, Facebook, Google + and such to form a […]

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