Facebook Cracking Down on Fake Likes!
Rejoice! As part of an initiative to improve its “site integrity systems”, Facebook has officially started a mass purging of fake accounts and “likes” on its platform. Why are we celebrating? For years, scammers have taken advantage of “likes” by commodifying the metric and selling fake accounts and fans. But this wasn’t just the scammers’ […]
Need Clients? Work Your Social Media.
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
Choosing The Best Social Media Part 2
Continuing from last week’s post, choosing the best form of social media is a task that has many options. Every business is going to find value in different social media channels. Between the top 8, Twitter, Facebook, Pinterest, Foursquare, LinkedIn, YouTube, Google+ and Blogging, each serves a different purpose. To learn how Facebook and Twitter can help your business, read Choosing the Best […]
Twitter Adds a Cover Photo Feature
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Choosing The Best Social Media
There are tons of options out there when it comes to social media; your choices are virtually endless. So the real question is how do you find the best forms of social media for you? There are 8 main channels, to which I consider to be the most popular and most effective when dealing with […]
Facebook Nears its 1 Billion User Mark
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Who's Looking at Your LinkedIn, and Why It Matters
The other week I discovered the “Who’s Viewed Your Profile” feature on LinkedIn, which enumerates exactly who has been peering at your online curriculum vitae within the last 15days. I was surprised to find that someone whom I’d met a few days before, in a social setting, was on the list. Feeling slightly perturbed, I […]
Listen to Your Potential Clients on LinkedIn
Ok, so you’ve got your LinkedIn account setup, you filled it out so it’s 100% complete, and you have connected with everyone you know. Now what? Great question. Fortunately, LinkedIn is a social network, not just an online resume. There are a few different ways to be social on LinkedIn, but I am going to […]
Instagram Grows in Popularity
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Exchanging Facebook "Likes" Won’t Help You
Around a month ago, I logged onto Facebook and went to one of my clients’ pages to do our daily social media management. I was surprised to find that the number of fans had shot up, quite suspiciously, overnight. I knew that a drastic influx of fans in just a day’s time meant something fishy […]
