2012 is an election year. Radio, television and print are all very thankful because candidates big and small will all purchase advertising time. Social media was around in 2008, the last presidential election, but it wasn’t as popular or far … Read More
After watching the Superbowl yesterday, I was struck by how little social media was actually included. There was so much hype about how social media was going to be SO incorporated this year. They even had a social media command … Read More
If you have more than three social media accounts you should know what Klout is. A quick primer: Klout measures your involvement on social media and gives you a score. Klout doesn’t share your information with those accounts, rather it … Read More
Facebook recently launched a revamping of their ads campaign, streamlining it to help businesses better target their audiences. The great thing about Facebook ads is that you can set your budget to as little or as much as you want to … Read More
Marketing today is very different than it used to be. In today’s environment, we have to move away from traditional mass marketing because we have so many tools to tune out marketing messages—DVRs and satellite radio allow us to skip commercials, … Read More
Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration. But it also makes … Read More
The other week I was having a meeting with some friends who were planning an event. In preparation for the event I suggested having a twitter party. I then explained to them what a twitter party was and how to … Read More
One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to … Read More
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but … Read More
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.