Two Components of a Social Media Foundation
A social media campaign requires a strong foundation and there are two components necessary to build one. You may see articles titled “10 important parts to Social Media” or “5 best strategies for social media” and to be honest most of them are nonsense. For Social Media, there are two general principles you need to […]
Facebook Changes Post Notifications
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Using Social Media to Maintain Brand Integrity: Case Study
I know we sit and run your ears down about why it’s important to be on social media, but of course we know you’re still wondering, “Does it really work?” It seems like a silly question to ask, since the existence of our very company depends on this answer, right? So I’m just going to […]
Why Facebook is Good for Business
Everyday, I am on Facebook for no less than 8-9 hours. It is always on. Along with Twitter and LinkedIn, it is one of my top three favorite social media sites. Facebook is the first thing I open when I sit at my computer. It is also the last thing I close. The problem is, […]
Recharging Your Facebook Reach
Chances are you saw a drop in your reach during the holidays. If you’re like many, you came back to work after New Year’s only to see that reach number you’ve worked so hard for, to be low again. That is perfectly normal. Much of the activity on social media slows during the holidays. People […]
Instagram Continues to Grow
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
It's Okay to Outsource Your Social Media
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house. I hadn’t thought about it, but the last thing I expected was for Nike, a prominent world-wide consumer brand, to have been outsourcing its social media. I mean, didn’t Nike […]
Social Media New Year's Resolution
As the new year approaches we all seek out our new year’s resolutions. Whether its getting in the gym more often or giving up junk food, we all have one. However most of the time our new year’s resolutions last for three weeks before they slowly fall by the wayside. This can happen for a […]
Facebook Tweaks Its Algorithm
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
New Facebook Privacy Settings
Facebook has rolled out some new privacy settings, and I am pleased to see that for once, Facebook is addressing issues that are not profitability related! Facebook privacy has long been a much debated issue within the social media community because of its obscurity and difficulty to control. In fact, even Mark Zuckerberg’s own sister […]
