Retargeting Strategies for Law Firm Marketing

Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these relationships more, they can get […]

Create Website CTAs That Convert With These Five Tips

There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts.  Perhaps one of the most obvious but easily overlooked factors is how you construct your […]

What is Newsjacking and When Is it Right for Your Brand?

Man sitting on bench and reading newspaper; the angle of the photo means his face and shoulders are covered by the newspaper and only the top of his head is visible.

Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different threads of big headlines in […]

5 Components That Make A Successful Marketing Campaign

woman proudly waving arms in the air while confetti falls

Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen.  It’s important to note that campaigns are not a one-size-fits-all […]

How Much Text Can be Included in a Facebook Ad?

How Much Text Can be Included in a Facebook Ad?

If you’ve been running ads on social media for a while now, you’re probably familiar with Facebook’s unique “less than 20% text” rule. This has been a slight hiccup for many marketing campaigns, adding yet another requirement that must be met before ads can be published. Recently, Facebook decided to abandon this rule, making it […]

How Lawyers Can Market their Services on Twitter

Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency, and continued outreach.  Here are […]

Why Moodboards Are a Powerful Tool for Your Business

Why Moodboards Are a Powerful Tool for Your Business

It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]

4 Ways to Successfully Market Your Business in Your Backyard

Market Your Business in Your Backyard

There are many different elements you need to think about when launching a successful local marketing campaign. From including the most up-to-date information to ensuring your landing pages are easy to navigate – below are tips to make the most of your business’ marketing campaign.      Review Your Listings One of the most overlooked […]

Why Your Brand is Losing Social Media Followers

a red telephone with a cord appears flat lay style on a white backdrop

Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals.    Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach.     But what about […]

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