Marketing Copywriting Tips to Boost Your Conversion Rate

As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get caught in the hamster wheel of SEO, writing according to what they think robots want […]

To Meme or Not to Meme: How to Read the Room When Content Marketing

Language evolves. Thanks to the digital communication space, many of us are seeing language evolve in real time. Words, phrases, or methods of communication that were once considered niche or informal are quickly moving into the mainstream. Since marketing has always thrived in the subliminal space between industry-specific language and mainstream language, the digital content […]

4 Ways to Take Advantage of Geotargeted Ads for Your Business

Woman shopping retail receiving a geotargeted ad.

Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to be interested in what you […]

3 Ways Companies are Using Socially-Responsible Marketing

Consumers are focused on working with socially responsible businesses that align with their core values to improve society and make a positive impact on the world. As a result, some business owners are trying out socially-responsible marketing and finding new ways to build real relationships and show empathy to their customers’ passions.  Socially-Responsible Marketing  66% […]

Establishing a Strong Business Brand

branding your business

Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]

Digital Advertising Strategy Case Study: Generating Leads & Sales

Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a cohesive digital advertising strategy to reach their target audiences. Having worked with KWSM on a project several years prior, they knew they could entrust their marketing process to us. Their […]

Yelp Keyword Boosting and Custom Location Targeting: What Businesses Need To Know

Yelp Keyword Boosting and Custom Location Targeting

Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think of Yelp, we think of restaurants, but other businesses including retailers, home services, auto services, and health & fitness have flocked to the service. As […]

How to Create a Brand People Will Love

Consumers are more likely to buy from brands they like and trust.

Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps involved in creating a brand that people will love and trust is discussed below. We’ll […]

Does my B2B Business Need a Blog?

Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide an avenue to showcase the people behind the logo. Does your B2B business have a […]

Instagram Reels: A Top Marketing Resource

In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society has discovered a new way to connect and engage with each other through this tremendous resource. Allowing users to create engaging, fun, and short videos […]

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