How Often Should I Tweet?

How Often Should I Tweet?

Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your […]

Analytics 101: How KWSM’s Web Project Manager Uses Google Analytics

Analytics 101 - How KWSM’s Web Project Manager Uses Google Analytics

No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we usually have our Content Editors and Digital Marketing Strategists analyzing Google Analytics for our clients. Each month our clients receive a report that is filled […]

How to Get Started with Google Analytics

how-to-get-started-with-google-analytics

Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your website? Through Google Analytics (also referred to as “GA”), you can accumulate data that will allow you to get to know your audience even better. […]

3 Most Important Metrics to Track For Google Analytics Beginners

3 Most Important Metrics to Track For Google Analytics Beginners

Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is full of jargon, has an overwhelming amount of data, and is difficult to understand. You […]

3 Creative Ways to Use Facebook Events as a Business

As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – the platform has many different tools and features to make connecting with people you care […]

How to Make a Contact Form That Converts

When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out and start the relationship. The website visitor goes into an evaluation process to determine if […]

How To Involve Your Employees in Your Social Media Efforts

Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their friends will see the posts as well. This is an easy way to get in […]

Get More Video Views With YouTube SEO

Did you know that people upload 300 hours of video every minute?  With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your YouTube videos in front of more people: by optimizing them for search engines. When people […]

How Do I Share My Google Analytics Account?

Woman Sharing Google Analytics Access

At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take a dive into the Google Analytics. This will allow us to research our clients’ current […]

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