Best Practices in Partnering with Instagram Influencers
Influencers have dominated Instagram in recent years, proving the effectiveness and power behind a personal brand on social media. Now that businesses are recognizing the use of influencers as a valuable marketing tactic, these collaborations and partnerships are becoming more common. As influencer marketing becomes more prevalent, businesses need to know which influencers are a […]
How to Develop a Consistent Presence on Social Media
Managing a variety of social media accounts can be difficult, especially when you are not sure how to keep your profiles up-to-date, professional, and on-brand. The key to keeping your business profiles looking professional and trustworthy is consistency. You can create consistency and brand recognition by following these tips for using social media profiles for […]
Social Media Tools To Help Your Business Thrive
In midst of the COVID-19 pandemic, nationwide protests, an upcoming presidential election and a call to boycott advertising on the most popular social media site in the world, Facebook is continuing to push forward by focusing on education courses to help businesses that are now heavily reliant on digital sales and advertising. This week, they’re […]
Practical Ways to Encourage User-Generated Content
User-Generated Content, or UGC, is the kind of collateral every brand dreams of. Not only can it give you a ready-made library of social media and web content, but it serves to amplify your brand story as well. A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision. User-generated […]
In the News: Social Media Platforms Prepare for the Next Stage of COVID-19 Lockdowns
As we begin to enter a stage of lockdowns, platforms such as Facebook, Instagram and Pinterest are planning ways to make the transition easier and to assist businesses with their marketing efforts during these challenging times. Facebook Launches Screen Sharing for Messenger To make showing content to your friends, colleagues and business partners easier, Facebook […]
Why Creating a Personal Relationship with Your Instagram Audience is Crucial
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their Instagram audience on a personal […]
5 Photography Tips for Your Small Business
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling to take product shots, photos for social media, headshots and other images, we have a few tips that can help you get started on your […]
Instagram Introduces A New Feature To Support Change
Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism responding to the global conversation around racial justice,” said a spokesperson for Instagram. This week, the fastest-growing social media platform launched a personal fundraising function. […]
Best Practices for Keeping UTM Tags Organized
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t nearly as self-explanatory or descriptive […]
How to Use Video to Connect With Your Audience
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. Using video for your business can be a great advantage for a few reasons. It creates […]
