Creating Effective Email Marketing Campaigns for Lawyers
Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up to date. Here are seven […]
Facebook Introduces New Tools Centered Around Mental Health
With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have been used to compare this unprecedented time to a dumpster fire, a toothpaste flavored bag of chips and dubbed March the longest month ever recorded. […]
In the News: Google Cracks Down on Images, Facebook Works On Connecting Instagram Stories and LinkedIn Adds The “My Company” Tab
Social media is always evolving, and the most popular platforms are hard at work making improvements. Google wants to make finding reusable images easier, Facebook is working on linking Instagram Stories to Facebook pages, and LinkedIn is trying to help businesses better connect their employees. Google Makes It Easier to Find Legal Images Google is […]
How Do I Use Hashtags on Social Media Platforms?
Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be missing out on the conversation […]
Holistic Marketing: Tying it All Together
Developing a holistic marketing strategy is no easy task, requiring detailed organization and significant effort to maintain. But what makes up a holistic marketing strategy and why is this a successful approach? What is Holistic Marketing? Holistic marketing comprises exactly what it sounds like, an all-encompassing strategy that takes the “whole” business into account. […]
How to Establish a LinkedIn Network as a Lawyer
LinkedIn has over 706 million users who are ready to network and create professional connections. While you may not meet with all of your digital connections in person, you need to continue to network with people who can help promote your firm. In addition to creating a complete and professional profile for your firm, you […]
10 Best Practices for Great SEO: Generate Momentum with Your Digital Marketing
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation for your company to build on. You may already feel confident in your company’s website […]
How to Catch More Clicks with Your Headline
Headlines set the tone for the rest of your company’s copy. They can be used as the subject line of an email, the beginning of a press release or the first line of a blog post. In this blog, we’ll talk about a few ways to draw readers attention and motivate them to continue reading […]
In the News: Instagram Encourages Exploration While Facebook and Twitter Work to Keep Users Informed
While users turn to social media for inspiration and information, social media platforms such as Instagram, Facebook, and Twitter are trying to make the experience easier. In the news this week, Instagram wants to make it easier for users to discover new profiles to follow while Facebook and Twitter are doing what they can to […]
How to Use Content Marketing to Promote Your Beauty Brand
Beauty brands are using social media to their advantage by showcasing their products to get brand awareness and conversions. However, without a strong marketing strategy, beauty brands may not see their efforts deliver the results they desire. When it comes to promoting your beauty brand, ensure that you’re delivering valuable content to get your target […]