4 Tactics To Incorporate The Holidays In Your Marketing Strategy

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The holiday season is upon us, and that means we’re down to the wire to effectively execute your holiday marketing strategies. If you’re offering seasonal deals or discounts, strategizing your campaigns needs to be done well before those promotions actually start. If you are only just getting around to thinking about the holidays, here are […]

3 Ways for Your Business to Create Content That Shines on Social Media

It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account.    In such a crowded space, how do you create content for your business that is authentic, resonates with your audience, and plays into your larger digital […]

Become a More Effective Leader With Extreme Ownership

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One of the resounding themes in KWSM’s leadership training is self-governance. This concept of being in control of your thoughts and emotions directly applies to your success as a leader. It’s about owning your mind and acting with intention. Extreme ownership is an alternative concept to typical ownership. When used correctly, it will help you […]

How Will Removing Likes from Instagram Impact Social Media Marketing?

How Will Removing Likes from Instagram Impact Social Media Marketing?

In 2019, Instagram announced they would be slowly testing the removal of likes across the world, with many expecting the change to occur universally by early 2021. While users will still be able to see their own likes, this metric will no longer appear to other users on the platform. This development has many influencers […]

How to Balance Evergreen and Time Sensitive Content in Your Law Firm Marketing

It can be a challenge to incorporate a balance of topics in your law firm’s marketing content.  You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on one subject so that your audience does not get bored. When you plan a content […]

KWSM Leadership Program: Discover the Leader Inside Yourself

Do you consider yourself a leader? If not, you can be! Many consider leaders to be those in management positions with authority over others. In our leadership training program at KWSM: a digital marketing agency, we learned how you can incorporate leadership skills and practices in every aspect of your life, regardless of your title […]

How To Create A Data-Driven Marketing Plan

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In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the roots of marketing stem from creative execution, to excel in digital marketing you need to create a data-driven marketing plan. Here’s how. Set up Tracking  […]

How to Create Engaging Instagram Stories for Your Beauty Brand

Using Instagram Stories is a great way to create engaging content that goes beyond regular posting. This feature encourages engagement from your audience with the use of photos and videos to share valuable information. If you would like to create more engaging Instagram Stories for your beauty brand, consider using the interactive stickers within your […]

How to Link to Your Website From Instagram

How to Link to Your Website From Instagram

Instagram can be a powerful tool for small businesses when it comes to digital marketing. The highly visual and immersive nature of the app can easily attract prospective customers, however, difficulties may arise when it comes to getting this engaged audience to connect to your website to finalize conversions. Instagram, in particular, has significant limitations […]

How To Look Professional on Video

With so much information floating around in the digital world, people have to make decisions about what they choose to watch and read. Studies have shown consumers are more likely to purchase a product or service that has video representation. But it takes effort to make sure your video is both creative and looks professional. […]

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