Unique Ways To Increase Social Media Engagement

Engaging With Social Media

Social media engagement is important for any business and is a useful metric to measure the reach of your brand and the awareness of your audience. Social media engagement also helps you strengthen your connections with customers and allows you to establish customer loyalty.   Grow Your Following  The first step in increasing your engagement […]

Your WordPress Blog Post Checklist

Wordpress blog checklist

Learning a new content management system can be a bit intimidating. If you’re new to blogging and unsure how to post a blog on WordPress, this checklist will help. There are many important steps to take to adhere to SEO best practices and ensure readability. This checklist will give you confidence that your blog checks […]

How to Identify Your Target Audience

Target Audience

Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be marketing to online and each of these groups will respond differently to your messaging. You […]

Tips on Creating an Effective Digital Marketing Strategy

It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand where to spend your time […]

3 Tips to Improve Your Social Media Content

In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image.  Strong visual content on social media gives people a reason to follow, […]

How to Get More Engagement on Your Social Media Content

How to Get More Engagement on Your Social Media Content

If you’re creating a substantial amount of content for your company’s social media channels, you may have gotten into the habit of posting the same type of content each week. If you fall into a repetitive pattern, your followers could become less interested in engaging with your posts. Here are some things to think about […]

Is TikTok Right For You?

Using TikTok For Your Business

We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when it is, it can do […]

Why Instagram DMs Are Valuable For Your Small Business

girl answering Instagram DMs on a skateboard

Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity to make an impression, especially when it comes to direct messages on Instagram. Here are the top reasons why Instagram DMs are valuable for your small business. Opportunities for Conversions […]

Marketing Ideas We Can Take From the Music Industry

Marketing Ideas We Can Take From the Music Industry

The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events. Even now, a full year post-shutdown, live concerts, tours, and shows haven’t quite made it back. In order to overcome the challenges of the pandemic, music professionals pivoted and turned […]

Why Your Business Should Have a Facebook Group

Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer, but have you thought about […]

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