Not All Social Media Agencies Are the Same

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]

Repurpose Your Content!

Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same dictum can be applied to the content that you use for your social media. There […]

Buying Facebook Fans

Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to seemingly build up your numbers and to give the illusion that you have worked hard […]

Not All Social Media Agencies and Services Are the Same

Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. It’s not an elitist thing, but the truth is nowadays everybody and their moms tout […]

Core Values at KWSM a digital marketing agency