Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap. Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email … Read More
It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account. In such a crowded space, how do you create content for … Read More
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More
Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership … Read More
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More
One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that … Read More
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more … Read More
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer encompassed social media. With each month that passes, social … Read More
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued … Read More
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should … Read More