4 Tips for Successful Email Marketing Campaigns

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Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap.    Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email … Read More

3 Ways for Your Business to Create Content That Shines on Social Media

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It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account.    In such a crowded space, how do you create content for … Read More

3 Tips for Success in the Ever-Changing Social Landscape

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In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.    This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More

Holiday Digital Marketing Best Practices

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November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way … Read More

Case Study: Using Instagram to Connect with Your Target Audience

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One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that … Read More

Social Media: The Cornerstone of Any Digital Marketing Strategy

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When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer encompassed social media.    With each month that passes, social … Read More

LinkedIn’s New “Stories” Feature

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First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories.  This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued … Read More

Why Your Brand is Losing Social Media Followers

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Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals.    Every brand loves to gain followers, and it should … Read More

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