Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one … Read More
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More
Social media is a powerful tool your business should be using. With more than 3 billion people using social media across the globe, channels like Facebook, Twitter, LinkedIn, YouTube, and Instagram will help you expand your customer base, easily share … Read More
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, … Read More
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach … Read More
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any … Read More
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like … Read More
A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your … Read More
Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap. Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email … Read More