The Importance of Testimonials for Marketing Your Law Firm
When it comes to choosing a lawyer, many people ask others for recommendations. Word of mouth is a part of the referral network for lawyers and law firms, but with the growth of digital marketing, client testimonials and case studies can help lawyers build an online referral system, establish credibility and create engaging content for […]
Business Networking From Home (on Twitter!)
Networking has come a long way from coffee dates and monthly meetings, especially in today’s climate. If you’re looking for a new way to connect from the safety of your own home, don’t rule out your social media channels. Consider Twitter; this platform allows you to connect with people you might not be able to […]
Does Your Marketing Plan Ignore 100 Million Active Podcast Listeners?
If you’re a business owner, you already know that you can’t afford to ignore digital marketing in a comprehensive marketing plan. No matter what industry you’re in, digital is king as mobile has overwhelmingly become our most common access point for the web. While many businesses already have their marketing initiatives spread over multiple digital […]
When Is the Best Time to Send Your PR Pitch?
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when. There will sometimes be extenuating circumstances that dictate when you’ll need to send your press release or media […]
Boost Your Beauty Brand With A Social Media Strategy
Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers. Businesses in the cosmetics industry are […]
In the News: Instagram Alerts Users of Private Profiles, Google Gives More Options for Google My Business and Facebook Explains Their Ad Delivery Process
Transparency is the key to a successful business. Social media platforms like Instagram and Facebook are now working to be more transparent with their users. Learn more in the news this week. Instagram Alerts Users When Posts and Stories Are Private Instagram has now added a notification that lets a user know if the post […]
Why SEO is the Backbone of Digital Marketing & How to Implement it in Your Current Strategy
At this point, almost everyone is familiar with the term Search Engine Optimization (SEO). While many people understand the basic concept around SEO, most people don’t fully understand its potential impact or how easily it can be implemented into their current digital marketing strategy. SEO: A Simplified Explanation Search Engine Optimization refers to the actions […]
Creating an Integrated Marketing Strategy for Lawyers
Reaching new clients is always a goal for law firms, and with the growth of digital marketing, building new relationships and establishing a trustworthy presence online is essential. Referrals will likely be a driving factor behind law firms’ cases for years to come. Still, lawyers should look to build a reputable referral network online by […]
How To Increase Your Chances Of Getting Verified on Facebook
Are you looking to add a stamp of authenticity to your Facebook page? Getting verified is a great way to establish brand credibility online. The verified badge lets people know your company is authentic, and helps your page show up higher in search results. Here are some things to keep in mind when trying to […]
5 Elements to Elevate your Web Design
Good web design doesn’t just look good; it also directs your customers’ attention and helps them make the decisions you want them to make about your business. Just as important as determining whether you need a web design update is determining what to do about it. When considering refreshing your site, keep these key design […]
