How Does Social Media Marketing Help Your Business?

social media marketing

Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top […]

Brand Journalism: Finding the Heart of Your Business’s Story

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, and practical insights into a business’s brand. What Is the Difference Between Brand Journalism and […]

3 Key Areas That The Metaverse Will Improve

The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s rebrand, Meta. Meta’s focus will be to bring the Metaverse to life and connect people […]

KWSM Celebrates The First Annual “Taylor Lizura Day”

KWSM

On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.    Last year, on her 5-Year workiversary, the agency declared May 23 to forever be known as “Taylor Lizura Day” – a day where all KWSM team members can […]

How to Create a Loyal Community Online

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to develop these lasting connections using your content marketing efforts.  Live and Showcase Your Values Customers […]

Chess, Not Checkers: How to Network Better on Linkedin

Best Networking Strategies on Linkedin For Businesses

Linkedin is a social networking platform that can be effective to businesses wanting to reach long term goals such as lead generation, brand awareness, and engagement. Let’s discuss how to network with impact to reach your business goals.    Stay on the Radar  Once your business has researched the right audience of those that seem […]

How To Choose The Right Social Media Platforms For Your Business

Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf life such as Myspace. Myspace launched in 2004 and by 2006, it surpassed Google as […]

How Web Accessibility Helps Both Your Business and Your Visitors

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In 2020, 14 million Americans had some type of visual impairment, and 37.5 million adults had […]

Networking Basics Every Marketing Professional Should Know

A hand with a pen drawing connections between wooden disks that represent people in a network, a diagram to discuss basics of networking for marketing

In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for modern networking? Be it online or in-person, networking groups and events can significantly influence your […]

What Opportunities Do YouTube Shorts Create For Businesses?

What Opportunities Do YouTube Shorts Create For Businesses?

What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to capture, edit, add music, and add animated text for videos up to one minute in […]

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