How TikTok Could Help Your Small Business Grow
There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app for hours at a time. Some businesses have even managed to get some publicity from the app by creating content of their own or hiring […]
LinkedIn: Best Practices for Your Business
LinkedIn is a business networking site for professionals to connect and share content with like-minded individuals in similar industries. LinkedIn is not only beneficial for your personal use but also your business! People can visit your business page, follow the account for updates, and even share your content to their network. This is why it […]
Why Aren’t My Google Ads Converting?
Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings. Search ads on the Google AdWords network typically convert 4% of traffic while ads on the display network convert at 1%. But what do […]
6 Effective Lead Generation Strategies
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More specifically, it is the process in which a company will create a campaign to stimulate […]
How to Host a YouTube Premiere
Video content is a powerful asset for businesses, and a YouTube premiere is a great way to share them. YouTube is the world’s second-most visited website and people spend billions of hours watching videos every day. Premieres are a popular way to create excitement about your videos by providing a shareable watch page to get […]
How to Respond to Comments on Your Company’s Facebook Page
If your business is creating Facebook posts that your audience enjoys engaging with, it’s important that you are able to properly respond to comments. You’ll want to make sure that you have a plan for how these comments will be handled, and learn how your page followers like to interact. Whether you are needing to […]
Best Places In Las Vegas to Create Social Media Content
Las Vegas is full of unique places to capture social media content! From The Strip to Downtown to Red Rock – whatever scene you’re looking for, Vegas has it. Keeping your content fun and aesthetically pleasing is a great way to maintain your audience and keep them engaged. The extraordinary landscapes Vegas has to offer […]
Google Ads Extensions That Improve Sales
Google Ads extensions are a great way to improve user experience and encourage engagement. Extensions bring value to an ad by providing relevant information about a business that generates more sales conversions. Google Ads automatically chooses to use the ad extensions that are predicted to have a positive impact on ad performance, so it’s important […]
What are Calls to Action and Why do They Matter?
Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content. A call to action is a prompt that explicitly tells the reader what action to take after viewing your collateral. These are typically placed at the end […]
Why Should Your Business Post Consistently on Instagram?
Posting consistently on any social media platform is key if you want to use social media marketing effectively and keep your followers engaged. Instagram is no different when it comes to consistency. Posting regularly will help your business attract more followers and potentially get you new leads. The more you post, the more likely your […]
