How Do I Determine Who to Connect With on LinkedIn
Hi ____, I’d like to join your LinkedIn network. We have all received e-mail notifications like this, but how do you decide if you want to accept this invitation or not? There are many factors to consider when choosing to accept or decline this invitation, but the first thing to consider is how many […]
How to Find Your Target Audience on Instagram
Finding your target audience is one of those marketing phrases that is often easier said than done. That’s because your audience will change over the years. As your business evolves, so will your audience. Thankfully, Instagram includes multiple features that make finding and engaging with your community easier. Know Who You Want to Reach With […]
How to Tweak Your Instagram Aesthetic for Fall but Still Stay on Brand
Fall is almost here! Fall is a great time for all kinds of businesses and brands, and it is one of the most popular seasons of the year! Incorporating fall into your Instagram aesthetic, whether you choose a full-on campaign or something smaller, is a great way to join the conversation and engage your audience. […]
How to Create Relevant Hashtags
Hashtags are an important tool across many social media channels. If you get them right, you will increase your reach and engage more followers. They seem pretty easy to use, right? Not necessarily. We get questions all the time asking how can we create the right hashtag for a given brand. It’s a simple answer: […]
Fall Back into Everyday Life with Pinterest
Need a better way to communicate? What about a better way to listen to music? How about knowing the right content to pin during the fall? This week, Facebook, Pinterest, and YouTube have released new information and features to answer some of these questions. Share Your Screen on the Go with Messenger Have you ever […]
How to Become an Influencer on Social Media
You’re scrolling down your feed, and you notice that someone you are following is advertising a new product that a company sent them. You are probably wondering… how did they become an influencer, and what would I have to do to become one? Influencers are the celebrities of social media. If you aspire to be […]
How Do You Change a Facebook Video Thumbnail?
By now, we all know that content is king – and if you didn’t know, here’s a great blog explaining the merits of killer content in marketing, and that the king of content is video. According to Google, almost 50 percent of internet users look for videos related to a product or service before visiting […]
How To Boost Website Conversions
There are approximately 4,083,105,000 Internet users searching the world wide web daily. What are you doing to not only attract your audience to your website but convert them? While there are several ways to increase website conversions, here are seven to get you on the right track. Optimize Your Site for Mobile Devices We […]
How to Create An Effective Instagram Caption
Not all Instagram captions are created equal, the best captions connect followers with the content and make your content and brand more relatable. Creating a good Instagram caption isn’t always easy and can get a little boring and repetitive! If you find yourself with Instagram caption writer’s block we have some ideas to help! […]
Inside KWSM: How to Achieve Functional Health with Dr. Vince DiSaia
One of the bonuses beyond our salaries and benefits package working at KWSM: a digital marketing agency is the quarterly professional and personal development sessions we have. Dr. Vince DiSaia, DC, founder and clinic director of Momentum Functional Health was KWSM’s third-quarter guest speaker, and he did not disappoint in bringing us some insight into […]
