How to Pick a Tone for your Business
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]
4 Alternatives to Facebook Ads
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is […]
Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]
How do I increase my business’ organic social media reach?
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter). These social media platforms are trying to encourage […]
“I Am a Leader” | Life Lessons from KWSM’s Leadership Program
Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership styles, and take actionable steps towards improving our leadership skills. This program drastically changed […]
Holiday Digital Marketing Best Practices
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way to connect with your target audience during this time of the year, even if your […]
Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]
Virtual Networking Opportunities for Atlanta Business Owners
Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business. Luckily, there […]
