5 Tips to Improve Your Social Media Posts

The way we write on social media channels can be very different from business writing, academic, or even general day-to-day writing. You may think that writing can be more causal and lax on social media, but that is not necessarily true. Utilizing proper syntax, spelling, and grammar are very important in order to represent you, […]

4 Ways Social Media Has Changed Business Communication

It’s easy to see that the rise of social media has changed the way we communicate with those around us. It seems like we spend more time sending messages on Facebook, Twitter and LinkedIn than we do actually talking to those in our network. But although social media gets a bad rap for de-personalizing our […]

Create an Attractive LinkedIn Company Page with Cover Photos

Visually appealing social media profiles can help you attract more fans and followers. It’s important to take advantage of every opportunity to make your social media channels more attractive by uploading pictures where you are able. One channel that I see many companies struggling to make attractive is LinkedIn. Did you know that you can […]

Facebook Finally Axes Controversial 'Sponsored Stories' Ads

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Boosting Posts on Facebook

Thinking about boosting a post on Facebook? You may want to reconsider as this may not be the best option for the audience you want to target. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @meeeeediya

Social Media for Coffee Shops

Coffee shops rely on customers. What better way to develop a relationship with customers than through social media? As most avid coffee drinkers will tell you, their daily caffeine intake ritual is just as much about the routine and the relationship with their favorite barista, as it is about the coffee itself. And, as a […]

How to Tell Engaging Stories on Social Media

For most people, the hardest part of running social media for their business is coming up with something to post day after day. Will people find my posts interesting? Is it too promotional to talk about my business? Why would anyone care what my company has to say? We sabotage ourselves by underestimating the desire […]

LinkedIn Removes Ability to Post Updates from Profile

Recently, LinkedIn removed the ability to post a status update from your profile.  You can now only post an update from the home page. You used to be able to post an update from your profile, and you could look back and see your activity there as well.  Your activity feed showed up directly below […]

2014 is the Year of the High-def Stream for YouTube

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Using a Photo for Your Social Media Channels

Uploading a photo of yourself to your social media channels will help others to connect with you and your business. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @christinaoliviamartin

Core Values at KWSM a digital marketing agency