Targeted Tweets Are Now Available

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

How to Create the Best Social Media Content: Say Less

Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!

How to Manage and Organize Your Content

Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it on my client’s social media with an added line or two. I’ve seen people who try to do this, and while it might even work for a little while, they’ll […]

How to Customize Your YouTube Channel

*Update 7/23/13 – YouTube changed the way their channel looks, read how to customize the new YouTube channel in my new blog post.   One of the best ways to make your YouTube channel more attractive is to set your featured video.  By default, your YouTube channel simply shows the feed of your videos in […]

Review-Swapping is Not Only Wrong – It’s Ineffective!

If your business is on Yelp, you have probably already figured out that review sites hold a lot of weight for potential customers when they’re deciding where to do business. We’ve all heard the success stories about businesses that blow up after word spreads online, and we hope ours will be the same. But when you […]

5 Reasons to Have Your Business On LinkedIn

As a small business, or any business for that matter, we all rush to Facebook and Twitter to start promoting on social media.  Those are great fist steps because both Facebook and Twitter are easy to set up and offer roughly 900 and 500 million users respectively.  However if you are looking for something more […]

Yelp Enters BMW's Navigation System

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Three New Facebook Features

Is it just me, or does Facebook always inconspicuously roll out their smaller-scale features, with very little official announcements? Most of the time, I unwittingly discover a new feature when I stumble upon it on one of my clients’ pages. Sometimes, they don’t  even appear on all of them! It’s frustrating, but what can you […]

How To Enhance Your Facebook Content

As most of the social media veterans know, your content is the utmost important thing pertaining to your business in terms of being online.  As a rule of thumb your content should be relevant, creative and engaging. The first two, relevancy and creativity, are easy to conquer, but engaging content becomes a bit trickier to […]

Facebook's Tab Engagement Fails

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

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