3 Great Ways Business Owners Can Network on LinkedIn
When it comes to using social networking sites for your brand, Facebook, Twitter, Instagram and other such sites give you a great way to get the word out about your business, connect with fans and customers and build a brand personality, but part of being a business owner is connecting with others in your professional […]
Pin It To Win It: Reaching Your Retail Customers On Pinterest
The true benefits of using Pinterest are still a mystery to many business owners who just don’t see the value in this particular social media channel. In actuality, Pinterest can help your business grow in many ways, including by driving sales. Not convinced? Well, what if we told you that many of Pinterest’s 72.8 million […]
Key Takeaways From The 2015 Social Media Marketing Industry Report
Every year Michael Stelzner, Founder of Social Media Examiner, publishes an annual report about how marketers are currently using social media and how they are planning to use it in the future. This year’s report surveyed more than 3700 marketers with the goal of understanding how they are using social media to grow and promote […]
How Much Self Promotion is OK on Social Media?
Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want any more customers or recognition for their brand. But having said that, the companies that tend to do the worst on social media are those […]
3 Steps to Defining and Finding Your Target Audience
Chances are you’re already aware of the importance of using social media as a marketing tool for your business. With nearly 74 percent of online adults on social media, there is no denying this area should be a key component of every marketing strategy. But even if you’re doing your due diligence by having an […]
Understanding Facebook’s Relevance Score
If you have run a Facebook ad before, you have probably seen the column labeled Relevance Score in your ad analytics. If you haven’t seen this metric before, go to your campaign dashboard and inspect the ad at the ad set level. Facebook defines the relevance score as a “1 to 10 score based on […]
Finding Your Voice: How to Write an Authentic, Original Blog
Communication is a skill we spend our lives perfecting, and the written word is no exception. Yet, in contrast to verbal communication, all of the ease and authenticity of our speech seems to disappear when we know it’s going to be etched into virtual stone. Finding a natural, comfortable voice in your writing is essential […]
Shape Up Your Social Media!
Maybe you think it’s too complicated… or time consuming… but if your social media isn’t as strong as it could be, it’s time to shape up! The Katie Wagner Social Media team is excited to announce our next Social Media Bootcamp, which will be held each Friday morning in the month of June. Get your social […]
Infographics: the What, the Why and the How
So your company’s got some great insight and usable data to share with your online audience. Whether you’re a wine maker and want to explain the profile difference in various types of wines, a plumber explaining why certain types of pipes are better to install than others, or you’re a researcher looking into the implications […]
How To Establish A Customer Service Plan For Social Media
Whether or not you intended to use social media as a customer service help desk, clients will use their Facebook or Twitter profiles as a means to contact you when frustrated. There are many reasons why a client might reach out for help on social media. Perhaps they have pre-purchase questions they’d like answered before […]
