Creating Content That Moves Consumers to Action
Content marketing is not a new trend for businesses; it is however, a strategy that is increasingly popular in marketing and branding circles. Whether it’s through blog posts, videos, photos, or social media posts, connecting and engaging with consumers through content is the goal for marketers. There is a fine line between speaking to your consumers […]
Facebook Allegedly Expanding Ads
On the surface, social media may seem like business as usual, but many of your favorite social media sites are rolling out new features that you need to try. Some rumors are flying about Facebook ads, Twitter is getting chatty, and there’s a smart phone notification you shouldn’t ignore. Here’s a look at what you […]
5 Ways To Optimize Your Facebook Ads
Facebook ads always seem to be changing, which can make ensuring that they reach your desired audience a bit tricky. Some general advertising tactics are tried and true, such as A/B testing, but others are unique to Facebook, making them more mysterious to the average small business marketer. Yet like everything social-related, the key to […]
How to Reach Local Customers On Social Media
Social media gives you the power to reach millions of people across the globe, but what if you’re just trying to connect with customers around the corner? The same technology that promotes your business internationally can also grow your business locally. Here are some easy ways to reach more people in your area using three […]
Why You Should Use Twitter Lists
You’ve joined the flock of tweeting birds on social media, but are you utilizing all of Twitter’s best features? Lists are a great way to not only better organize your Twitter feed, but also to increase the level of engagement you receive from others. A list is a curated group of Twitter users, with the […]
Joining The Twitter Party
During social media bootcamp at Katie Wagner Social Media, we provide expert tricks of the trade to hundreds of business owners to support them on their journey to become a leading online presence in their field. Out of the four social media channels that we focus on during bootcamp, Twitter is one of the most […]
How to Create The Best Facebook Content For Your Business Page
The best Facebook content is content that makes people interested in your business. But for many business owners, it can be difficult to determine what qualifies as good, shareable content. The trick is finding the balance between the most crucial company information and what people will respond to the most. Different types of content […]
The Psychology Of Color in Branding
The majority of consumers are unaware of the amount of psychological theory behind the logos of the major brands they know and love. Any large, successful organization knows that choosing the correct colors for their brand is critical because colors send deep subliminal messages through association. Colors have the ability to evoke strong emotional reactions, […]
Strategies to Improve Your Content Marketing Conversion Rate
You developed a great content marketing strategy and meticulously built out your content calendar resulting in lots of eyes on your website. That’s fantastic! However, you may be noticing that your conversion rates are low which is causing some panic in your marketing department. This is one of the most frustrating challenges facing content marketers. There […]
Instagram Debuts In-Demand Feature
Love is in the air and the social media platforms you’re crushing on are sending some affection your way in the form of updates. Managing multiple profiles just got insta-easy, Facebook is communicating more clearly, and Twitter is embracing the #nonewfriends trend. Here’s a look at what you might’ve missed in social media news this […]
